Health Camp; Fitness Campaign Success Story: Build Relationship, Gain Trust & Recommend New Strategies

When a wellness center, specializing in medical weight loss, regenerative therapy, physical therapy, massage, and youth-focused fitness programs, wanted to increase attendance for their summer youth programs, they turned to Vici Media for a strategic digital advertising approach. With offerings from sports camps to swim lessons and even birthday party services, the center’s goal was to raise awareness among local parents and become the go-to summer destination for kids' activities

Our campaign was designed to create top-of-mind awareness among Millennial Parents and other local adults interested in kids' fitness and wellness. The initial month’s approach combined OTT (Over-the-Top) ads, Mobile Conquesting + Cross Platform, and Native Ads to reach parents across multiple platforms, especially those streaming content

With OTT ads, the center could track onsite visits and see which parents, after viewing the ad, chose to visit the center. At the beginning of the second month, we layered in Visit Tracking with OTT, which allowed us to target parents interested in children’s entertainment and fitness while monitoring the impact of OTT ads in driving foot traffic

The campaign delivered excellent results in just the first three months

• Over 500,000 impressions were served, sending 1,250 visitors to the wellness center’s website.
• OTT ads achieved a 95.99% completion rate, capturing viewers’ attention effectively.
• Visit Tracking verified 20 physical visits from OTT viewers, translating to an estimated total of 80 visits over the three-month period.
• An additional 15,600 impressions were served via OTT with Visit Tracking, verifying 8 direct visits from parents who had seen the ads and visited the center.
• During the first month, there was an estimated 32 in-person visits from ad viewers.

These impressive engagement metrics prompted the wellness center to renew the campaign for another four months, eager to maintain the momentum and continue building awareness for its unique youth programs

This campaign illustrates how an integrated, multi-platform strategy can build engagement and drive real-world traffic. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.