Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Facing a downturn in patient admissions, our client—a provider of critical services for individuals dealing with addiction—turned to digital advertising to generate more leads. They offer a range of essential services, including clinical inpatient and outpatient care, transitional living, substance abuse treatment, early intervention, crisis response, and inpatient detox. With a commitment to accessible and affordable clinical care through in-network insurance, they aim to reduce the cost of care for patients and families. Historically, the client had a robust regional referral network, relying on broadcast television, billboards, and a limited social media presence for marketing
In January, we launched a comprehensive online campaign targeting nine cities. A thorough audit of their Google Analytics revealed that while the primary focus had been on women aged 25-54, the strategy needed to expand to include men aged 19-44 and 45+
To reach these audiences effectively, we implemented a multi-faceted digital strategy that included
We tracked three main conversion points: phone calls, live chat leads, and lead forms submitted on the website. Throughout the 12-month campaign, we conducted over 90 optimizations to enhance lead generation by focusing on the most effective tactics
In June, we added Broadcast TV advertising in two markets to assess whether this multi-platform approach would yield even greater impact and complement our online targeting efforts
Through strategic digital advertising and continual optimization, our client has been able to revitalize their patient admissions and reconnect with their audience. This comprehensive approach underscores the importance of adapting marketing strategies to meet the evolving needs of potential patients. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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