Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
As Heart Month approached, our hospital client faced the challenge of increasing screenings for their specialized “calcium heart scan,” a critical heart disease risk assessment. With complex medical terminology and a niche target market, relying solely on offline marketing strategies would likely miss potential candidates. The client sought a more effective solution to reach individuals currently at risk, specifically those advised by their primary physicians
To address this need, we began by identifying the ideal patient profile and understanding the behaviors of individuals who may be minimally aware of their heart disease risk. Recognizing that many patients turn to online searches for health information, we aimed to ensure the hospital appeared prominently in key heart-related searches
Additionally, we implemented a dual approach to reach potential patients: targeting both those actively seeking information and those who may be unaware of their risk. This led to the development of a comprehensive 13-week marketing program that included broadcast radio ads, along with health-targeted behavioral and keyword display ads. This multi-channel approach allowed us to engage the target audience effectively across various platforms
The campaign yielded impressive outcomes
The hospital team expressed their satisfaction, stating, “We are thrilled with the results!
This success story highlights the importance of targeted marketing strategies, especially in specialized healthcare fields. By leveraging a combination of online and offline methods, we successfully raised awareness for critical health screenings and connected with individuals who may not have otherwise recognized their risk for heart disease. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. For more information, email support@vicimediainc.com.
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