Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a proactive move towards sustainable transportation, an electric utility company launched an innovative eBike Incentive Program aimed at helping income-qualified customers purchase electric bikes. This initiative sought not only to stimulate the local eBike market but also to encourage the adoption of clean transportation options. With a target of attracting 300 applicants within a 4 to 5 month timeframe, the company was ready to make a significant impact on the community
To effectively reach their audience, the utility company invested heavily in Mobile Conquesting. This targeted low-income individuals who were in need of reliable transportation while promoting the benefits of eBikes for a greener commute. The campaign utilized Cross Platform Display and Native targeting, ensuring that once individuals were served mobile ads, they would continue to receive relevant messaging across all devices
The campaign was ambitious, with a goal of delivering over 1,300,000 impressions over the span of 5 months
In a stunning demonstration of effectiveness, the campaign surpassed its application goal in just 13 days after launch. This achievement was over 10 times faster than originally anticipated, allowing the utility company to save more than 85% of their budget. This significant cost savings enabled them to redirect remaining impressions to other impactful projects, maximizing the overall effectiveness of their marketing efforts
If your organization is seeking a high-impact, cost-effective marketing strategy, contact Vici Media today to explore how our white-label digital solutions can empower your initiatives. For more information, email support@vicimediainc.com.
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