Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of automotive sales, standing out is key. A local Ford dealer, traditionally focused on a classic rock radio format, recognized the need to grow their Hispanic customer base to compete effectively with a nearby Chevy dealership. They turned to Vici Media for a strategic marketing solution.
To reach the Hispanic community, we developed a multifaceted approach. The dealer shifted their advertising strategy to include a combination of Spanish radio formats, ensuring a broader reach within the Hispanic demographic. But we didn’t stop there. We also implemented a targeted Amazon campaign, utilizing both Amazon Video and Amazon OTT Video to engage potential customers effectively.
Our targeted strategy included Retargeting Video, Product Targeting Video, and Behavioral Video ads. The behavioral targeting encompassed a range of categories, including:
By leveraging Amazon Garage and Vehicle data, we were able to refine our audience further. Product targeting specifically highlighted popular models like the Ford F-150, Ford Rangers, and Super Duty Trucks. The video ads featured stunning visuals of Ford vehicles, complete with Spanish voiceovers and text, ensuring the messaging resonated with the audience.
The results of this innovative campaign were remarkable. We achieved a total of 233,114 impressions and garnered 2,363 clicks, leading to a click-through rate (CTR) of 1.01%. This figure is an impressive 14.48 times the national average, demonstrating the campaign's effectiveness in reaching and engaging the target market.
The dealer was thrilled with the outcome, noting, “We are certain this target is up and has been growing. Our guess would be between 15-25% in the last year.” This success not only positioned the dealership as a key player in the community but also opened doors to future growth.
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
