Resources

Vici Blog

The latest industry news, technologies and resources.
View all
Run away results with a Mobile Conquesting campaign for this Half Marathon Race
In the heart of the Southeast, a small city is not just known for its charm but also for its annual half marathon—a fundraiser that doubles as a tourism attraction. This year, they sought our expertise to boost registrations and draw visitors downtown
Vici Team
October 23, 2024
Facebook Campaign is a Hole in One for Golf Event
Each year, an annual Golf Tournament seeks to generate excitement and ticket sales for its event. This year, the tournament turned to us for a dynamic marketing strategy to boost attendance and maximize engagement
Vici Team
October 23, 2024
Technology Company Promotes Virtual Event Utilizing Facebook and Display
As the world continues to adapt to new norms, a technology company faced a pivotal decision: how to transition their annual in-person event to a virtual format. Each year, this organization hosts a polyglot technology conference, celebrating the tools, processes, and people that make open-source innovation possible
Vici Team
October 23, 2024
Increasing ticket sales one digital campaign at a time!
When an event center reached out to our team at Vici Media, they were looking for a customized digital marketing campaign to boost ticket sales for a specific event. They had a budget in mind but were simultaneously exploring options with multiple media outlets in town
Vici Team
October 23, 2024
PPC + Live Chat Saves Time and Increases Lead Quality
A premier entertainment and event venue wanted to fill its open dates with high-end weddings, galas, and nonprofit events. To reach this goal, they needed to connect with the right clientele—those seeking a sophisticated, upscale venue for their special occasions
Vici Team
October 23, 2024
Professional Soccer Team Dominates Ticket Sales with Digital!
A professional soccer team faced a challenge common in sports marketing: increasing season ticket sales while maintaining high demand for single-game tickets throughout the year. With a young, digitally savvy fan base, the team needed a fresh approach beyond traditional TV and radio ads
Vici Team
October 23, 2024
Weekend Event Makes a Home with Digital Campaign
The Parade of Homes is an annual must-see event for homebuilders, realtors, and homeowners alike. It offers the general public a chance to walk through beautifully showcased homes, gathering ideas for their own new or existing properties
Vici Team
October 23, 2024
Historic Home Tours Event Soared with Digital!
A local preservation society has long been committed to encouraging the restoration and maintenance of historically and architecturally significant structures, keeping the beauty of the past alive in the modern world. Their efforts have helped preserve numerous homes and buildings across the city, and the movement continues to inspire others
Vici Team
October 23, 2024
A Global Accreditation Firm Targets 12 Industries To Attend Annual Tech Forum In 2 Different Cities
The Tech Forum is a cornerstone event in the accreditation industry, drawing attendees from over 12 diverse sectors, including automotive, environmental, and pharmaceutical industries. The forum provides essential training, education, and shares best practices that enhance the value of accreditation for businesses and their employees
Vici Team
October 23, 2024
Facebook Targeting and Household IP Targeting Campaign Success Story:
# Accelerating Sales: A Dealership's Success with Targeted Digital MarketingIn the competitive automotive market, driving more test drives and sales leads is crucial for success. One dealership set out to launch a digital campaign aimed at increasing test drives of their vehicles while promoting several new models available for lease or purchase
Vici Team
October 23, 2024
Digital campaign drives awareness for local business directory
A marketing solutions agency recently launched a new online business directory, designed to promote local businesses across various sectors such as financial services, healthcare, education, real estate, travel, tourism, retail, and restaurants. To spread the word and drive engagement, they needed a strong digital marketing strategy that could effectively reach B2B decision-makers in their local area
Vici Team
October 23, 2024
Technology Company Promotes Virtual Event Utilizing Facebook and Display
A technology company, known for its annual polyglot conference focusing on open-source innovation, faced a daunting challenge: transitioning their in-person event to a virtual format. With a target audience of designers, developers, decision-makers, entrepreneurs, and technologists of all levels, they were concerned about replicating the immersive experience and ensuring strong attendance
Vici Team
October 23, 2024
Auto Dealer MC and Facebook Targeting Campaign Success Story:
# Revving Up Sales: How a Chevrolet Dealer Transformed Their Marketing StrategyIn a competitive automotive landscape, a local Chevrolet dealer aimed to elevate their sales and drive foot traffic to their dealership. Previously relying on radio and limited TV advertising, they decided to embrace a more dynamic digital marketing approach to showcase their new and used cars, as well as their vehicle services
Vici Team
October 23, 2024
Global Technology firm deploys B2B solution to recruit talent in fast growing technology sector
A global technology company faced a critical challenge: recruiting highly skilled professionals with consulting and engineering experience to drive innovation and create dynamic solutions. Their company culture demands cutting-edge thinking and top-tier talent to meet their ambitious goals
Vici Team
October 23, 2024
A Global Accreditation Firm Targets 12 Industries To Attend Annual Tech Forum In 2 Different Cities
The Tech Forum, a key player in the accreditation industry, organizes large-scale events that draw professionals from over 12 industries, including automotive, environmental, and pharmaceutical sectors. These events provide essential training, education, and best practices to enhance the value of accreditation for businesses and their employees
Vici Team
October 23, 2024
Skyrocketing the Sales of Digital Office Equipment
A business supply company approached us with two primary goals: increasing the number of requests for more information and encouraging potential customers to schedule appointments for printer evaluations. Additionally, they wanted to promote the promotional items side of their business
Vici Team
October 23, 2024
Automotive Facebook Campaign Success Story:
# Accelerating Sales: A Chevrolet Dealer's Success with Social Media AdvertisingIn the competitive world of automotive sales, standing out requires strategic marketing. A local Chevrolet dealer sought to boost sales, drive traffic to their location, and promote specific models from their used inventory through a focused Facebook and Instagram campaign
Vici Team
October 23, 2024
Kia Dealer sees Increase in Foot Traffic through OTT Visit Tracking
# Driving Foot Traffic: A Local Kia Dealership’s Digital Marketing SuccessIn a competitive automotive market, effective advertising is key to driving sales and increasing foot traffic. Our client, a local Kia dealership focused on both new and used cars, embarked on a comprehensive digital marketing campaign to enhance their visibility and engagement
Vici Team
October 23, 2024
Social Mirror Ads Driving Sales for Local Hyundai Dealership
# Driving Success: How a Local Hyundai Dealership Boosted Engagement with Digital MarketingIn today’s competitive automotive landscape, standing out requires innovative marketing strategies. One local Hyundai dealership embraced a multifaceted digital approach to attract potential buyers and drive traffic to their showroom for test drives, trade-ins, and vehicle purchases
Vici Team
October 23, 2024
Social Mirror Ads Driving Sales for Local Hyundai Dealership
# Driving Success: How a Local Hyundai Dealership Boosted Engagement with Digital MarketingIn today’s competitive automotive landscape, standing out requires innovative marketing strategies. One local Hyundai dealership embraced a multifaceted digital approach to attract potential buyers and drive traffic to their showroom for test drives, trade-ins, and vehicle purchases
Vici Team
October 23, 2024
Can local businesses advertise with Amazon Prime?
Every second, millions of Amazon Prime users are tuning in to binge-watch their favorite shows, stream live sports, or catch the latest blockbuster. Now, imagine your brand joining them on this journey, seamlessly integrated into a premium entertainment experience
Greg Swiszcz
October 23, 2024
Starting the Engines with Digital
# Revving Up Sales: A Local Ford Dealership's Digital Marketing SuccessIn the wake of the COVID-19 pandemic and rising interest rates, local businesses in the automotive industry have faced significant challenges. One Ford dealership, determined to rebound from these hurdles, sought a comprehensive digital strategy to highlight their inventory and drive customer engagement
Vici Team
October 22, 2024
Local Ford Dealer Taps Amazon Video + Spanish Radio to reach Hispanic Market
# Reaching New Heights: A Success Story in Targeting Hispanic AudiencesIn today's diverse marketplace, effective communication is key to engaging potential customers. One of our clients recognized the importance of connecting with Hispanic audiences and implemented a multi-faceted strategy to do just that
Vici Team
October 22, 2024
Facebook and Display Ads Drive Website Traffic for Ford Dealership
# Standing Out in a Competitive Market: A Dealership's Digital Success StoryIn the fast-paced automotive industry, where choices abound, standing out is crucial. One dealership recognized this challenge and sought to effectively communicate their unique selling points through digital advertising
Vici Team
October 22, 2024