Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a competitive automotive market, effective advertising is key to driving sales and increasing foot traffic. Our client, a local Kia dealership focused on both new and used cars, embarked on a comprehensive digital marketing campaign to enhance their visibility and engagement.
The dealership kicked off their advertising efforts using Native Ads and leveraging Kia Co-Op funds. Their targeting strategies included Behavioral Targeting, Keyword Targeting, and Retargeting, with a primary focus on attracting potential car buyers. The main Key Performance Indicator (KPI) for this campaign was In-Store Visits.
Through Behavioral Targeting, we reached adults aged 18 and over, specifically targeting In-Market Auto Buyers and Shoppers. Additionally, we honed in on various brand-specific categories, including models like the Kia Sorento, Kia Soul, and Kia Sportage.
Building on the initial campaign's success, the dealership added Live Chat to their website to capture leads directly. They also integrated Over the Top (OTT) advertising with Visit Tracking to measure the effectiveness of their digital outreach. OTT refers to video content delivered via the Internet, bypassing traditional cable and broadcast distribution. Our OTT inventory was served exclusively on connected TVs, enabling us to track how many viewers subsequently visited the dealership.
To ensure the accuracy of visit data, we partnered with a third-party insights company, Numerator, which helped verify the effectiveness of our targeting and campaign performance. Additionally, we employed Geo-Fencing and Geo-Retargeting strategies to specifically target competitors in the area.
Throughout the campaign, the dealership received over 165 billable leads via Live Chat. In just one month of running OTT with Visit Tracking, the dealership recorded 8 visits attributed directly to the campaign. Notably, we were the first provider to link OTT ads to physical in-store visits, allowing the dealership to clearly see their return on investment (ROI).
This success story illustrates the power of a multi-faceted digital marketing strategy in driving foot traffic and increasing sales. By integrating innovative tools like Live Chat and OTT advertising, the Kia dealership effectively connected with potential customers and saw tangible results. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
