Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In today’s competitive automotive landscape, standing out requires innovative marketing strategies. One local Hyundai dealership embraced a multifaceted digital approach to attract potential buyers and drive traffic to their showroom for test drives, trade-ins, and vehicle purchases.
The dealership’s digital marketing campaign was already robust, featuring a variety of targeting strategies, including Native Display and Video Ads, Social Media, Mobile Conquesting, OTT, Pre-Roll, and Google Pay-Per-Click ads. To amplify their efforts, they added YouTube Social Mirror ads to their mix.
By utilizing these ads, the dealership targeted consumers actively searching for auto loans, vehicles, and specifically Hyundai models. With engaging 30-second videos, viewers could easily interact with the content by liking, sharing, or clicking "Shop Now" to be directed to the dealership’s website, where they could explore new and used car inventories.
The results from the YouTube Social Mirror campaign were impressive. The dealership achieved 149,857 additional impressions and garnered 1,083 clicks, resulting in a click-through rate of 0.72%—an astounding 10 times the national average! This addition proved to be a valuable enhancement to an already diverse digital marketing strategy, significantly extending their reach and engagement.
This success story illustrates how a comprehensive digital marketing approach can effectively engage consumers and drive traffic to a dealership. By integrating YouTube Social Mirror ads with existing strategies, the Hyundai dealership not only increased visibility but also connected with potential customers in meaningful ways. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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