Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A technology company, known for its annual polyglot conference focusing on open-source innovation, faced a daunting challenge: transitioning their in-person event to a virtual format. With a target audience of designers, developers, decision-makers, entrepreneurs, and technologists of all levels, they were concerned about replicating the immersive experience and ensuring strong attendance. That's where Vici Media stepped in to help craft a high-impact digital strategyDeveloping a Digital Strategy for a Global AudienceTo drive awareness and engagement for the virtual event, we focused heavily on social media—primarily through Facebook Premium Carousel Ads. These ads highlighted the diverse lineup of speakers, showcasing the rich content of the event. Our targeting zeroed in on job titles such as Software Programmer, Web Programmer, Software Development Engineer, and Computer Scientist to attract the right audienceSince the virtual format eliminated travel and cost barriers, we expanded the geographic targeting to reach both domestic and international audiences. Additionally, we tapped into the company’s database to create Custom Audiences on Facebook, re-engaging individuals who had attended previous events. To further boost visibility, we launched a Display Campaign targeting B2B professionals in fields like Application Development, Software Engineering, and related industriesResults That Exceeded ExpectationsThe campaign was a success from the start. Running for the four weeks leading up to the event, it delivered over 1.3 million impressions and achieved a click-through rate (CTR) of 0.31%—nearly five times the national average. The strong initial results led the client to double their budget midway through the campaign to reach even more potential attendees. The outcome? A well-attended, highly successful virtual eventConclusionThis case study highlights how a strategic digital approach can transform an in-person event into a thriving virtual experience. By targeting the right audience with engaging creative and leveraging both existing and new digital tools, we helped this technology company exceed their goals and expand their reachIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutionsFor more information, email support@vicimediainc.com
