Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A professional soccer team faced a challenge common in sports marketing: increasing season ticket sales while maintaining high demand for single-game tickets throughout the year. With a young, digitally savvy fan base, the team needed a fresh approach beyond traditional TV and radio ads. That’s where digital marketing came into play
The Game Plan: A Comprehensive Digital Strategy
Previously, the team's ticket sales relied heavily on traditional media tactics. However, recognizing the shift in fan engagement, we helped them refocus on digital channels. Social media, already a strong presence for the soccer team, became the foundation for driving both awareness and ticket sales
Early in the season, we implemented Mobile Conquesting tactics, including
As the season progressed, we layered in Social Media and Social Mirror Ads to further boost awareness and encourage online ticket purchasing
To keep the excitement alive between games, we launched Amazon Video, OTT, and Display Ads showcasing game highlights and promoting upcoming matches. These were targeted at sports fans, soccer lovers, and families. The campaign was also strategically flighted to push out promotions for the next game immediately after each match, with a concentrated push 3-4 days before the next event
Results That Kicked Goals
This digital-focused approach led to an outstanding season for the soccer team. After a year of campaign optimization, the results were nothing short of remarkable
The Director of Ticketing shared, “100% of our media plan was dedicated to digital, and the results showed! We attribute all our success to the advanced digital tactics combined with our compelling visuals and video! Next season will be a repeat of what we adopted this season!
Score Big with Vici Media
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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