Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A premier entertainment and event venue wanted to fill its open dates with high-end weddings, galas, and nonprofit events. To reach this goal, they needed to connect with the right clientele—those seeking a sophisticated, upscale venue for their special occasions. That’s where a tailored digital marketing strategy came into play.
Strategy: Reaching the Right Audience
The venue had already seen success with a mix of Facebook, Instagram, native ads, and retargeting. However, for this season, we focused on driving bottom-of-the-funnel conversions by leveraging Pay-Per-Click (PPC) advertising.
To target event planners and venue seekers, we crafted a keyword strategy that included specific, high-intent phrases like “luxury event venue” and “wedding venues for galas,” while excluding terms like “inexpensive” and “affordable” to ensure we reached only high-value prospects. By presenting a well-crafted ad at the top of Google’s search results, we maximized visibility with the right audience.
Additionally, we implemented Live Chat on the client’s website to address customer inquiries in real-time. This tool ensured that every potential client received immediate answers to their questions, increasing engagement and providing a seamless experience for first-time website visitors.
Results: High-Quality Leads, Less Time Wasted
This combination of targeted PPC ads and Live Chat delivered impressive results. PPC drove high-quality traffic to the venue’s website, while Live Chat filtered inquiries, ensuring the client only spent time on qualified leads.
The client was thrilled with the efficiency Live Chat provided. They shared, “Live Chat has increased the quantity and quality of our leads. It has allowed us to more easily decipher qualified leads, saving our time to focus on revenue-generating clientele. The greatest benefit has been the time saved not chasing unqualified leads. Also, in a 24/7 world, it’s nice for people to have the ability to interact at any time.”
The campaign boasted a 2.11% click-through rate, far exceeding the national average, and delivered an average of 70 leads per month. With the consistent quality of leads and the time saved, the client continues to renew their digital campaign season after season.
Get Results Like These for Your Business
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
