Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In a competitive automotive landscape, a local Chevrolet dealer aimed to elevate their sales and drive foot traffic to their dealership. Previously relying on radio and limited TV advertising, they decided to embrace a more dynamic digital marketing approach to showcase their new and used cars, as well as their vehicle services.
To achieve their objectives, we implemented a combination of Facebook advertising and Mobile Conquesting. Our strategy focused on targeting individuals living in nearby cities who were actively in the market for new vehicles, with a specific emphasis on Chevrolet models.
For the Mobile Conquesting campaign, we employed Geo-Fencing tactics to serve ads to potential customers visiting competing dealerships. This approach allowed us to capture the attention of car shoppers who were already exploring their options elsewhere.
On Facebook, we utilized Carousel ads that showcased a variety of vehicles available at the dealership. These ads featured eye-catching images of specific models, each linked to the relevant page on the dealership’s website, allowing users to easily shop for their next vehicle.
Throughout the campaign, we rotated ads to highlight different models the dealership aimed to promote, ensuring that the messaging remained fresh and engaging.
The results of the campaign were nothing short of impressive. With a click-through rate of 0.97%, the campaign achieved nearly 14 times the national average. The Facebook component alone resulted in 1,146 conversions on the dealership’s website, with many users clicking the “Search Inventory” button to explore their options further.
Moreover, our efforts translated into tangible foot traffic, with an estimated 1,460 people visiting the dealership after seeing the ads. Sales increased significantly during the campaign period, with some specific models clearing out of inventory shortly after being featured in the ads.
This success story highlights the effectiveness of a well-rounded digital marketing strategy in driving both online engagement and in-store visits. By integrating Facebook and Mobile Conquesting, the Chevrolet dealer successfully connected with potential buyers and enhanced their overall sales performance. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
