Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
The Tech Forum, a key player in the accreditation industry, organizes large-scale events that draw professionals from over 12 industries, including automotive, environmental, and pharmaceutical sectors. These events provide essential training, education, and best practices to enhance the value of accreditation for businesses and their employees. When they needed to boost awareness and engagement for their events, they turned to Vici Media for a high-impact, targeted digital strategy
Building a Customized Digital Strategy
We crafted two B2B online campaigns centered around Native advertising. To ensure we reached the right audience, we implemented a range of targeting techniques. Native Keyword Targeting helped us connect with users searching for accreditation-related terms, while Artificial Intelligence (AI) and Behavioral Targeting allowed us to engage professionals in industries such as biotech, defense, aerospace, automotive, testing and calibration, food production, and more
The consumer profile was highly specific. We targeted lab technicians, clinical lab professionals, lab analysts, scientists, quality assurance managers, and pharmaceutical managers. To further enhance results, we incorporated Retargeting, ensuring that visitors who engaged with the ads were served follow-up ads when they visited the site for more event details. The targeting spanned 24 cities, focusing on a 10-mile radius around the center of each city
Impressive Results and Client Satisfaction
The results of the campaign were outstanding. More than 356,000 ads were served across a variety of devices, including mobile phones, desktops, laptops, set-top boxes, and gaming systems. The campaign generated 4,058 clicks and an impressive click-through rate (CTR) of 1.14%, which is 16 times the national average. Among the different strategies, AI engagement delivered the highest performance with a CTR of over 1.50%
The client was thrilled with the campaign's success and expressed interest in using similar online targeting for future events
Conclusion
This success story showcases the effectiveness of a well-executed digital strategy in driving awareness and engagement for industry events. By leveraging advanced targeting techniques and AI, we helped the Tech Forum exceed their expectations and deliver measurable results
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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