Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Each year, an annual Golf Tournament seeks to generate excitement and ticket sales for its event. This year, the tournament turned to us for a dynamic marketing strategy to boost attendance and maximize engagement
Crafting a Targeted Strategy
To reach local golf enthusiasts and event-goers, we devised a comprehensive digital marketing strategy. Our approach combined Facebook Premium News Feed ads, targeting individuals interested in golf, events, live entertainment, and sports. Additionally, we implemented a Facebook Email Matching campaign that focused on the audience of a local radio station, ensuring our message resonated with those most likely to attend
Recognizing the importance of re-engagement, we included a retargeting strategy aimed at users who had visited the client’s website in the past 60 days. This way, we could reach individuals who had already shown interest in the tournament. Our creative tactics included a mix of single ads, carousel ads, and video ads, allowing us to capture attention in various formats and keep our audience engaged
Results That Speak Volumes
The results of our campaign were impressive. The Facebook campaign achieved a lifetime click-through rate (CTR) of 1.73%, nearly 35 times the national average. Engagement soared, with 15,610 post engagements—including actions like clicks on call-to-action buttons, profile clicks, and site visits. The campaign also garnered 42 post comments, 586 post reactions, and 57 post shares, indicating a strong interest in the event
The client was thrilled with the early results. After just a week into the campaign, they shared, “Our hospitality venue sales have increased, which is very exciting!
Ready to Elevate Your Event?
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
