Skyrocketing the Sales of Digital Office Equipment

A business supply company approached us with two primary goals: increasing the number of requests for more information and encouraging potential customers to schedule appointments for printer evaluations. Additionally, they wanted to promote the promotional items side of their business. To achieve these objectives, they needed a digital marketing strategy that would not only capture attention but also convert interest into actionCrafting a High-Impact Digital StrategyWe launched their campaign with a combination of Native Advertising and Mobile Conquesting. For the Native strategy, we employed Keyword Targeting and Retargeting to reach users actively searching for products and services related to the client’s offerings. Some of the key search terms included “printer rental,” “copiers,” “scanners,” “printer supplies,” and specific brands like HP and SamsungThe success of this initial strategy led us to introduce Artificial Intelligence (A.I.) Targeting. This allowed us to reach potential customers who hadn’t yet searched for those specific terms but showed signs of being in-market for related products and servicesOn the Mobile Conquesting side, we targeted behavioral categories such as small and medium-sized businesses, school staff, office supply purchasers, and those interested in printing equipment. Geo-Fencing and Geo-Retargeting helped us focus on users within specific locations, further enhancing our targeting precision. As the campaign evolved, we also added Social Media targeting aimed at business owners and decision-makers, alongside Live Chat functionality to capture leads in real-timeOutstanding ResultsWhat began as a three-month campaign quickly exceeded expectations. The client extended the campaign multiple times, and it has now been running successfully for nearly two years. The results speak for themselves: the campaign has achieved a click-through rate (CTR) of 0.41%—almost six times the national averageIn addition to the impressive CTR, the campaign has generated 916 click conversions, 156 view-through conversions, 160 estimated visits, and 131 qualified sales leads via Live ChatConclusionThis success story demonstrates the power of a multi-faceted digital marketing strategy. By combining targeted advertising with cutting-edge AI and personalized engagement tools like Live Chat, we helped this business supply company not only meet but exceed their goalsIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutionsFor more information, email support@vicimediainc.com