Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A local preservation society has long been committed to encouraging the restoration and maintenance of historically and architecturally significant structures, keeping the beauty of the past alive in the modern world. Their efforts have helped preserve numerous homes and buildings across the city, and the movement continues to inspire others. Every fall, they host a tour of these stunning homes to celebrate their preservation efforts, and for their 45th anniversary, they wanted to make the event their biggest yet. That’s where Vici Media came in
Crafting a Digital Strategy to Showcase the Event
With the visual appeal of historic homes and a grand event that drew both local and regional interest, we knew that a strong social media campaign would be key to promoting this event. Our digital strategy focused on reaching a new audience, expanding the preservation society's message beyond the local area to surrounding regions, encouraging travel, and increasing ticket sales
To complement the society's established presence on Facebook, we implemented a Social Mirror ad strategy. This allowed us to mirror their Facebook posts and target a broader online audience with specific interests in Arts & Culture, Historical Societies, Preservation, and Day Trips. By layering these interests with behavioral targeting, we ensured the event promotion reached individuals who would be genuinely interested in attending
Results That Celebrated Success
The results of this digital campaign exceeded expectations. The event was the second-highest attended in the preservation society’s history, with 1,500 tickets sold—79% of which were purchased online. The ticket purchaser data showed a significant boost in out-of-town visitors, contributing to the highest sales numbers the society had seen to date
Facebook and Social Mirror ads combined to deliver a click-through rate (CTR) of 1.07%, far surpassing the national average and driving the event’s success. The preservation society was thrilled with the outcome, and the tour not only highlighted the beauty of these historic homes but also demonstrated the power of a well-executed digital strategy
Conclusion
By leveraging visually compelling social media and targeting the right audience, Vici Media helped this preservation society make their 45th-anniversary event a major success. The campaign reached beyond their usual attendees, bringing in new visitors and generating strong ticket sales
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
