Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A global technology company faced a critical challenge: recruiting highly skilled professionals with consulting and engineering experience to drive innovation and create dynamic solutions. Their company culture demands cutting-edge thinking and top-tier talent to meet their ambitious goals. That’s when they turned to Vici Media for a comprehensive digital recruitment strategyDesigning a Digital Strategy to Attract Top TalentWe launched a robust online campaign using Facebook and Instagram Premium Ads alongside Native Ads, strategically designed to attract the ideal candidates. Our targeting approach included B2B Behavioral Targeting categories such as Entrepreneurs, Marketing Professionals (CRM/Marketing Automation), IT Administration, and Engineering professionals. The campaign was geographically focused on a 50-mile radius around a major city in the Northwest, a hub for tech talentOn Facebook, we created two carousel ad sets featuring both display and video formats. The creative showcased key aspects of the tech sector, diversity within the company, opportunities for travel, learning and development, training, and community involvement—all crucial elements to attract candidates aligned with the company's values and growth mindsetResults That Exceeded ExpectationsThe campaign delivered nearly 400,000 ads via Facebook and Instagram, achieving an impressive engagement rate of 0.54%. Our Native Ads brought in 278,000 impressions with an engagement rate of 0.29%. Overall, the campaign served 678,000 ads, resulting in a combined click-through rate (CTR) of 0.44%One highlight of the campaign was the high-quality ad placements on premier publishers like MSN, CNN, RateMyJob.com, The Guardian, Wayfair, NBC, NYTimes.com, and USA Today, which elevated the visibility of the job openings to a wide yet targeted audienceThe campaign's goal was clear: to fill 24 key positions. The result? All 24 positions were successfully filled, exceeding the client’s expectations. Thrilled with the outcome, the client plans to continue using online marketing for future recruitment needsConclusionThis recruitment success demonstrates the power of a well-crafted digital strategy that combines targeted social media advertising with native ad placements. By strategically focusing on high-engagement platforms and relevant behavioral categories, we helped this global technology company achieve its recruitment goals with precisionIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutionsFor more information, email support@vicimediainc.com
