Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
When an event center reached out to our team at Vici Media, they were looking for a customized digital marketing campaign to boost ticket sales for a specific event. They had a budget in mind but were simultaneously exploring options with multiple media outlets in town. The challenge? They needed a strategy that stood out and effectively reached their audience
Crafting a Winning Strategy
Initially, we recommended a robust Facebook advertising strategy. However, the client hesitated, believing they could manage that aspect in-house. After comparing the capabilities of their current approach with what our platforms could offer, it became clear that their in-house efforts weren’t leveraging the full potential of Facebook advertising
Despite their decision to go with a competitor offering a lower price, we remained committed to demonstrating our value. We hosted a Facebook Lunch & Learn to educate the event center’s team on the benefits of our advertising products. Through consistent follow-up and showcasing the differences between our offerings and those of the competition, we built a rapport that ultimately led the client to reconsider their options
Results that Speak Volumes
The first campaign we launched after the client returned to us resulted in a significant increase in ticket sales, prompting them to boost their budget by 50%. This partnership evolved into a long-term relationship, with the event center now relying on us for their digital advertising needs. Over the past three years, they’ve become a tenured client, purchasing ad products for more than 40 events
A Client’s Perspective
The event center’s management shared their satisfaction, stating, “I have been working closely on campaigns to boost ticket sales and awareness for concerts at our event center. Can I do these campaigns myself? Yes. Will I get the results and feedback I get from this digital team? Not a chance. The personalization of each campaign to meet my needs and the communication from my rep and the team are well worth my investment.
Achieve Your Ticket Sales Goals
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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