Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
The Tech Forum is a cornerstone event in the accreditation industry, drawing attendees from over 12 diverse sectors, including automotive, environmental, and pharmaceutical industries. The forum provides essential training, education, and shares best practices that enhance the value of accreditation for businesses and their employees. With a focus on strengthening connections across these industries, The Tech Forum needed a strategic digital approach to promote their event and engage the right audience. That’s when they turned to Vici Media
Developing a Targeted Digital Strategy
To increase awareness and attendance, we launched two highly-targeted B2B online campaigns using Native ads. Our approach utilized Native Keyword Targeting, Artificial Intelligence (AI) targeting, and Behavioral Targeting, focusing on professionals in key industries like biotech, defense and aerospace, automotive, aviation, testing and calibration, food production, public safety, and medical devices
Our audience profile was detailed and precise. We targeted lab technicians, clinical lab professionals, lab analysts, scientists, quality assurance managers, and pharmaceutical managers—professionals with a direct interest in the event’s focus areas. In addition, we employed Retargeting tactics to serve ads to users who had previously visited the event’s website, ensuring continued engagement with interested visitors. The campaign spanned 24 cities, targeting within a 10-mile radius of each city center to maximize local reach
Results That Speak Volumes
The campaign delivered exceptional results, with over 356,000 ads served across multiple devices, including mobile phones, desktops, laptops, set-top boxes, and gaming systems. Engagement was particularly impressive, with 4,058 clicks and a click-through rate (CTR) of 1.14%—an astounding 16 times the national average. Among the various targeting strategies, AI-driven ads performed the best, achieving a CTR of over 1.50%
The client was thrilled with the outcome and expressed their satisfaction with the overall performance of the campaign. Based on these results, they plan to leverage similar online targeting strategies for future events
Conclusion
This case study illustrates the power of a data-driven, targeted digital campaign in boosting event attendance and engagement. By using advanced targeting methods and a personalized approach, Vici Media helped The Tech Forum connect with their ideal audience and surpass their goals
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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