Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In today's diverse marketplace, effective communication is key to engaging potential customers. One of our clients recognized the importance of connecting with Hispanic audiences and implemented a multi-faceted strategy to do just that. By combining traditional and digital marketing approaches, they aimed to showcase their offerings to a broader demographic.
To successfully reach Hispanic consumers, the client launched a dual campaign that included Spanish Radio and a targeted Amazon Campaign utilizing both Amazon Video and Amazon OTT Video.
The campaign also leveraged insights from Amazon Garage and Amazon Vehicle data to refine the audience further, serving video ads to users in specified zip codes with their browsers set to Spanish. These ads featured a variety of Ford vehicles, complete with voiceovers and text in Spanish, ensuring that the messaging resonated with the target audience.
The campaign delivered remarkable results, serving 233,114 impressions and generating 2,363 clicks—a 1.01% click-through rate (CTR) that is an impressive 14.48 times the national average. The client expressed confidence in their targeting efforts, noting, “We are certain this target is up and has been growing. Our guess would be between 15-25% in the last year.”
This success story highlights the power of a well-rounded marketing strategy that resonates with specific audiences. By leveraging both traditional and digital channels, our client successfully engaged the Hispanic market, driving impressive results. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
