Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
The Parade of Homes is an annual must-see event for homebuilders, realtors, and homeowners alike. It offers the general public a chance to walk through beautifully showcased homes, gathering ideas for their own new or existing properties. For the event organizers, driving traffic to these homes is critical—and for that, they turned to Vici Media
Crafting a Multi-Channel Digital Strategy
To ensure strong attendance and engagement, we implemented a comprehensive digital campaign using a variety of tools. Our strategy included Social Media (Facebook) with Event Response ads and News Feed ads, as well as Social Mirror ads, Mobile Conquesting, and Video Pre-Roll. These combined efforts targeted a wide audience and ensured that people who aren't active on social media could still see advertisements for the Parade of Homes
Social Mirror and Mobile Conquesting ads allowed us to broaden our reach, while Video Pre-Roll ads offered real estate agents the perfect platform to showcase each home in greater detail. These video ads told the full story behind the properties, while mobile ads created a sense of urgency, prompting viewers to click and explore the Parade of Homes map online
Impressive Results in Just One Month
In less than a month, the campaign produced outstanding results. We drove 4,188 clicks to the event website, achieving a click-through rate (CTR) of 0.88%—over 12 times the national average. Additionally, the Facebook Event ads generated 423 responses, and 66 view-through conversions were recorded, where users revisited the website to explore the parade map or take virtual tours of the homes after seeing the ads
Conclusion
This case study highlights the power of a well-rounded digital marketing strategy in driving engagement and boosting event attendance. By utilizing targeted ads across multiple platforms, we helped the Parade of Homes reach a larger audience and generate strong interest in the showcased properties
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
