Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the heart of the Southeast, a small city is not just known for its charm but also for its annual half marathon—a fundraiser that doubles as a tourism attraction. This year, they sought our expertise to boost registrations and draw visitors downtown
Strategic Mobile Conquesting for Maximum Impact
To achieve their goals, we implemented a hyper-targeted mobile advertising strategy. Utilizing our Mobile Conquesting approach, we focused on engaging Fitness Enthusiasts from a neighboring larger city. Our target audience included individuals interested in fitness centers, gyms, weight loss, and health food stores—essentially, those most likely to register for a race
We designed a visually striking full-page mobile ad, maximizing the impact of our messaging. Users were presented with clear options to either view accommodation options or directly register for the race, making the process seamless and enticing
Impressive Results Speak for Themselves
The results from the campaign were impressive. The ad achieved a Click-Through Rate (CTR) of 1.28%, which is more than 18 times the national average. Even more encouraging was the conversion rate—an impressive 3.0% of users clicked on one of the Call-To-Action buttons, either registering for the race or exploring accommodation options
This campaign not only successfully attracted participants for the half marathon but also helped bring tourism and visibility to the downtown area
Your Path to Success Awaits
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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