Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the competitive world of automotive sales, standing out requires strategic marketing. A local Chevrolet dealer sought to boost sales, drive traffic to their location, and promote specific models from their used inventory through a focused Facebook and Instagram campaign.
To achieve their goals, the dealership leveraged Facebook/Instagram Carousel ads, video ads, and single image ads. Our strategy focused on targeting individuals within a 20-mile radius of the dealership who had expressed interest in new vehicles, used vehicles, trucks, and SUVs.
The Carousel ads were particularly effective, rotating through various slides that showcased the dealership’s available inventory. Each slide featured a striking photo of the vehicle, along with a description and price, ensuring potential buyers had all the information they needed at a glance. Each image linked directly to the corresponding vehicle’s page on the dealership’s website, making it easy for users to explore their options.
The results of the campaign were remarkable. In just the first week, we achieved a click-through rate of 2.66%, an impressive figure that is over 37 times the national average. The campaign generated 163 conversions during that initial period.
One standout success occurred when a customer reached out specifically after viewing one of the Carousel ads. They expressed interest in purchasing an Orange Rubicon—a vehicle that had been sitting on the dealership’s lot for 60 days without much traction. Thanks to the campaign, this vehicle found a new home, demonstrating the direct impact of effective advertising.
The dealership was thrilled with the results and decided to renew the campaign for another six months, further solidifying their commitment to digital marketing.
This success story illustrates the power of targeted social media advertising in driving sales and engaging customers. By utilizing Carousel ads and strategically showcasing their inventory, the Chevrolet dealer effectively captured the attention of potential buyers and achieved impressive results. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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