Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the wake of the COVID-19 pandemic and rising interest rates, local businesses in the automotive industry have faced significant challenges. One Ford dealership, determined to rebound from these hurdles, sought a comprehensive digital strategy to highlight their inventory and drive customer engagement.
The dealership had already been making waves on social media by partnering with a local TV talent who served as the MC for their video posts. The positive response to these videos prompted the dealership to elevate their digital marketing efforts. To capitalize on this momentum, they turned to Social Mirror, which complemented their existing video content and targeted potential customers actively looking for new or used vehicles.
In addition, the campaign incorporated Amazon Video targeting to amplify their message across various platforms within the Amazon ecosystem, including IMDB, Twitch, and the Amazon Publisher Network. This multi-channel approach ensured that their content reached a broad audience, enhancing visibility and engagement.
After running for just six months, the campaign delivered compelling results. Here’s a breakdown of the performance:
The client was thrilled with these results, leading them to renew their campaign. As they put it, “Talk about horsepower!”
This success story highlights the impact of a well-rounded digital marketing strategy in the competitive automotive landscape. By leveraging innovative video content and targeted advertising, the Ford dealership effectively connected with potential buyers and saw tangible results. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
