Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
In the fast-paced automotive industry, where choices abound, standing out is crucial. One dealership recognized this challenge and sought to effectively communicate their unique selling points through digital advertising. With a commitment to transparent pricing, they aimed to alleviate the common frustrations of buying a new or used car and showcase why customers should choose them.
To share their story, we developed a comprehensive digital strategy that combined Facebook Carousel ads with traditional display ads. This multifaceted approach allowed us to engage potential customers where they spend their time online.
After running the Facebook campaign for a year and seeing significant results, the client decided to incorporate display ads into their strategy. Now, with over two years of data, the campaign boasts a remarkable click-through rate of 1.13%, which is an astonishing 16 times above the national average.
Additionally, the campaign has driven a combined total of 2,434 conversions/view-throughs, with more than half of those directing traffic to the Used Car page. These results highlight the effectiveness of a tailored digital marketing approach in a competitive landscape.
This dealership's success story underscores the power of strategic digital advertising in attracting and converting customers. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
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