How a Local Casino Used Digital Marketing to Drive Over $50,000 in Revenue in 3 MonthsFor any local business, increasing foot traffic is a top priority. When a newly renovated local casino wanted to boost both its player base and revenue, they turned to Vici Media to develop a strategy that would help them reach their target audience effectively
How Targeted Digital Advertising Drove Success for a Midwest Pallet CompanyWhen a Midwest-based pallet company wanted to expand their reach, they needed more than just a general advertising approach. They wanted to target businesses within a 150-mile radius that were actively seeking pallets—while highlighting their key selling points of same-day delivery and exceptional customer service
An upscale auto dealership specializing in new and used luxury vehicles wanted to connect with a highly specific audience: people who had recently moved into the area within the past six months, purchased homes valued at $400K or more, and were in the market for a luxury car. With an already robust digital marketing presence, the client sought to elevate their efforts by leveraging Amazon Premium to capture this niche audience
A mid-priced furniture chain wanted to ramp up traffic for their upcoming holiday sale event, while also increasing overall customer visits throughout the year. Featuring large showrooms with high-quality furniture sets for living rooms, kitchens, and outdoor spaces, the client’s goal was to attract customers looking to upgrade their homes with pieces that would last for years
A professional soccer team set out to increase season ticket sales for the upcoming year and drive single-game ticket purchases throughout the season. With a young, active fan base, they knew a shift to digital media would be essential for reaching their audience and boosting ticket sales
A local community college wanted to connect with a wide range of potential students—from high school students and their parents to adults seeking continuing education or professional certificates. Recognizing that each student’s path is unique, the college aimed to spread a message of support and guidance through a branding and awareness campaign
A growing dental practice specializing in care for children and teens needed a way to maximize exposure and attract new patients. With a desire to expand their brand awareness and increase appointments, they partnered with Vici Media to implement a dynamic digital marketing strategy
A local credit union with seven branches found itself facing a demographic challenge—its current membership was aging, and the organization needed a way to connect with a younger audience. To stay competitive and build brand awareness among a new generation of members, the credit union partnered with Vici Media to create a cutting-edge digital marketing strategy
For a nonprofit financial institution offering short-term collateral loans, standing out in the crowded digital space was crucial. This organization specializes in providing cash loans to individuals using gold and diamond jewelry, fine watches, or silverware as collateral
As the automotive industry continues to navigate the effects of post-COVID market conditions and high-interest rates, a local Ford dealership faced the challenge of standing out and driving sales. To overcome these obstacles, the dealership sought a strategic approach to highlight its inventory and engage potential customers
How a Volkswagen Dealership Boosted Brand Visibility with Amazon Premium AdsIn today’s digital age, standing out in a crowded marketplace is more challenging than ever—especially in the automotive industry. With countless dealerships vying for attention, it’s crucial to adopt innovative marketing strategies that break through the noise
In today’s fast-paced, diverse automotive market, reaching the right audience is key to staying ahead of the competition. A local Ford dealership realized this when they sought to expand their customer base, particularly within the growing Hispanic community in their area
When it comes to providing vital services like addiction treatment, maintaining a steady flow of patient admissions is crucial. Our client, a drug and alcohol addiction treatment facility, offers a range of services including clinical inpatient and outpatient care, transitional living, crisis response, and inpatient detox
In the highly competitive retail environment of a major university town, even the official retailer of the university can face challenges. This retail store, offering apparel, merchandise, and gifts for students, alumni, and fans, saw their sales start to stagnate
In today’s fast-paced digital world, even established media companies can struggle to keep up with the evolving needs of their clients. One media company operating in nine small-to-medium markets across the western United States found themselves facing several significant challenges
SKIM THIS ARTICLEDigital Out-of-Home (DOOH) advertising is transforming public spaces by integrating technology into traditional advertising formats, creating more engaging and interactive experiences for consumers.The rise of smart devices and screens in various environments enhances targeted advertising, enabling brands to reach specific audiences based on location, time, and demographics
There is so much more to social media than meets the eye. It’s a great way to keep up with family and friends, a great place to learn some neat “hacks”, and it’s an easy place to get recipes
Trust defined by Merriam-Webster: "reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed".Why would someone buy from you if they don’t trust you? Sounds pretty simple to understand, right? In business, we need to ensure that we are doing what we can to build and grow our relationships with our customers and prospects
In today's digital landscape, where competition is fierce and attention spans are short, the difference between winning over a potential client and losing them to a competitor often comes down to one thing: research. Understanding your prospects, their industry, and their unique challenges isn’t just an advantage—it’s a necessity
Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business
"Why is it so hard to find employees to come work for my company?" "We’ve had these positions open for months." "We can’t find the right people to fill this position
Are you flying blind with your digital campaigns? No you are not! The magic lies within the monthly review! Let's unravel the ultimate question of, "Is it working?" Well first before we determine that, we need to know what are we measuring to determine success and make that the focus of a campaign reporting review. Let’s break down some highlights of digital reporting
Investment Marks the Formation of Rockbridge’s New Digital Media Platform DETROIT, MI, June 5, 2024 – Rockbridge Growth Equity (“Rockbridge” or “the Firm”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced that it has made a majority investment in Vici Media Inc. (“Vici” or the “Company”), a provider of white label digital marketing and advertising solutions
