Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
For a nonprofit financial institution offering short-term collateral loans, standing out in the crowded digital space was crucial. This organization specializes in providing cash loans to individuals using gold and diamond jewelry, fine watches, or silverware as collateral. While they had successfully used various forms of digital marketing—like display ads, native ads, and video pre-roll—they had yet to explore the untapped potential of Amazon’s vast consumer network. That’s where Vici Media came in to help expand their reach
To broaden their digital presence, the client decided to leverage Amazon Premium as a new platform for their ads. After careful consideration, Vici Media recommended Amazon Video Ads, which historically offer the highest click-through rates (CTR). To maximize the impact, we layered additional targeting strategies, including
By utilizing these strategies, the financial institute could deliver its ads to a highly specific and relevant audience, ensuring maximum engagement across Amazon, IMDb, and other premium sites in Amazon’s network
The results of the campaign were nothing short of extraordinary
By diversifying their digital approach and tapping into Amazon’s premium network, this financial institution successfully enhanced its visibility and attracted a broader, more engaged audience
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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