Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A professional soccer team set out to increase season ticket sales for the upcoming year and drive single-game ticket purchases throughout the season. With a young, active fan base, they knew a shift to digital media would be essential for reaching their audience and boosting ticket sales
The team had previously relied on traditional media strategies like TV and radio to promote ticket sales. However, this season they opted for a digital-first approach, leveraging their strong social media presence as a springboard for building awareness and driving conversions
Vici Media implemented a multi-layered digital strategy that began with Mobile Conquesting. We used several advanced tactics, including
As the season got underway, Social Media ads and Social Mirror were introduced to further drive online ticket purchases. To maintain engagement from game to game, we launched Amazon Video, OTT, and Display Ads, targeting soccer fans, families, and sports lovers. The ads featured game highlights, schedules, and promotions for upcoming matches
This strategy included flighted schedules, which allowed us to start promoting the next game immediately after each match, while increasing the volume of impressions 3-4 days before each game to create buzz and drive last-minute ticket sales
After a year of campaign optimization, the soccer team’s ticket sales hit new heights. The campaign achieved an overall click-through rate (CTR) of 0.93%, with Social Media ads reaching as high as 3.5% CTR
The momentum built quickly after the first two months, with a notable spike in ticket sales occurring 72 hours before each game. Ultimately, the team shattered its previous record for the most tickets sold in a single season
The Director of Ticketing shared, "100% of our media plan was dedicated to digital, and the results showed! We attribute all our success to the advanced digital tactics combined with our compelling visuals and video. Next season will be a repeat of what we adopted this season!
By focusing exclusively on digital marketing, the team successfully engaged their audience, maximized game-day excitement, and significantly increased ticket sales
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
