Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
How Targeted Digital Advertising Drove Success for a Midwest Pallet Company
When a Midwest-based pallet company wanted to expand their reach, they needed more than just a general advertising approach. They wanted to target businesses within a 150-mile radius that were actively seeking pallets—while highlighting their key selling points of same-day delivery and exceptional customer service. With a focus on B2B sales, their challenge was clear: How could they effectively connect with companies in need of pallets and drive them to request a quote
That's where Vici Media stepped in with a data-driven, hyper-targeted strategy to meet their specific goals
At Vici Media, we believe that successful campaigns start with a deep understanding of the target audience. In this case, we leveraged our B2B Behavioral Targeting capabilities to identify businesses in industries that are most likely to require pallets. Key verticals included manufacturing, supply chain, production, and food products—just to name a few
But we didn’t stop there. To ensure maximum visibility, we used Keyword Targeting to serve display ads to people visiting websites with keywords related to pallets and their uses. This ensured that our ads reached potential clients at the exact moment they were engaging with relevant content online
What set this campaign apart, however, was the use of Artificial Intelligence (AI) Targeting. By harnessing machine learning, our AI-driven solution identified the individuals who were most likely to engage with the ads, optimizing the campaign in real time for even better results
The campaign was a resounding success. The Click-Through Rate (CTR) for the overall campaign was an impressive 1.43%, which is more than 20 times the national average for display ads. The combination of Keyword and AI targeting really paid off, with AI alone driving a 2.28% CTR, showing that the machine learning was accurately identifying high-potential leads
Moreover, incorporating a call to action—specifically, the phrase "Request a Quote" in the ad creative—proved to be highly effective. This simple yet powerful message resonated with the audience, encouraging them to take the next step in engaging with the company. The targeted approach, paired with the strong call to action, helped the pallet company achieve exactly what they were hoping for: increased visibility and qualified leads
This campaign’s success was driven by a few key factors
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions. Our team of experts can help you create a campaign that reaches the right audience and delivers measurable results
For more information, email support@vicimediainc.com.
