Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
How a Volkswagen Dealership Boosted Brand Visibility with Amazon Premium Ads
In today’s digital age, standing out in a crowded marketplace is more challenging than ever—especially in the automotive industry. With countless dealerships vying for attention, it’s crucial to adopt innovative marketing strategies that break through the noise. That’s exactly what one Volkswagen dealership did when they chose to expand their branding efforts using Amazon Premium
The Challenge: Getting Ahead of the Competition
This Volkswagen dealership sells both new and used cars and also offers financing options. While they had an established presence in traditional and digital advertising channels, they had yet to tap into the power of Amazon Premium. They needed a way to elevate their brand visibility, engage potential customers, and stand out from competitors
The dealership’s goal was clear: convey the message that finding your perfect car is simple, with easy steps to search, set your payment, and qualify. But to truly make an impact, they needed to go beyond conventional advertising methods and find a way to connect with the right audience in a highly engaging and interactive way
The Strategy: Leveraging Amazon Premium’s Power
Amazon Premium provided the perfect platform for the dealership to take its campaign to the next level. With a wide range of ad formats to choose from, including display, video, and OTT (Over-The-Top) ads, the dealership opted for video to showcase their message
The creative focus? “Buying a car should be fun,” a sentiment that would resonate with potential customers. By using an engaging, easy-to-understand video, the dealership demonstrated how effortless it is to find the perfect car—emphasizing that the car-buying process is “Engineered to be easy.
But the real strength of the campaign lay in the targeting. Amazon, with its vast behavioral data and access to Polk automotive third-party data, allowed us to reach individuals who were already interested in purchasing vehicles. Whether they were researching car models on Amazon or browsing automotive parts on Amazon Garage, we could pinpoint the exact audience the dealership wanted to engage
With Amazon’s ability to target specific types of vehicles and demographic segments, we ensured that the campaign reached the right people at the right time
The Results: Unmatched Engagement and Brand Exposure
The results of the Amazon Premium campaign were nothing short of impressive. For the first time, the dealership’s video appeared in highly coveted spaces such as IMDb.com (an Amazon-owned property), along with thousands of other top-tier websites on the Amazon Publishers network. This expanded their reach and put their brand in front of a new, highly engaged audience
Over the course of the campaign, the dealership saw outstanding engagement
These numbers not only demonstrate the campaign’s effectiveness but also highlight how powerful Amazon Premium can be for driving both awareness and conversions
The Takeaway: A Strategic Approach to Digital Marketing
In a competitive market, the key to successful digital marketing lies in choosing the right platform and using it strategically. By leveraging Amazon Premium’s unique targeting capabilities and engaging ad formats, this Volkswagen dealership was able to deliver a powerful message and connect with a highly relevant audience
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
