Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
At Vici Media, we pride ourselves on empowering businesses to reach their full potential through innovative digital marketing solutions. One of our standout success stories comes from a family-owned Autobody business operating 13 locations across Northern California. With a commitment to quality repairs and customer satisfaction, they turned to us to elevate their brand presence in a competitive market.
This Autobody client offers an extensive range of services, utilizing top-notch sealants and environmentally friendly “green” paint. They also boast turnaround times that outpace competitors, but they needed help amplifying their message to potential customers. Their primary goal was to increase brand awareness while highlighting their customer-centric values.
To address their needs, we implemented a multi-faceted approach that included six distinct Native ad campaigns tailored by geographic location. Our strategy combined Native Keyword targeting, Native Categories, and Native Retargeting, focusing on users in the market for collision and Autobody repair services. By crafting compelling ads that showcased their unique offerings, we aimed to connect with the right audience at the right time.
The results were nothing short of impressive. Over the past year, our campaigns generated over 13.3 million impressions, achieving Click Through Rates ranging from 0.88% to 1.18%—12 to 17 times the national average. This surge in engagement translated into thousands of website conversions, driving significant traffic to the client’s site. An external web developer noted, “Overall, there a sizeable increase in traffic. Your success is miles off the charts compared to what my other clients typically see with branding campaigns.”
To further illustrate the impact, we’ve included a chart showing the average monthly site traffic acquisitions before and after the campaigns launched, clearly highlighting the effectiveness of our digital strategy.
Building on this success, our client is now exploring Mobile Conquesting with a substantial $10,000 monthly investment across 15 towns and cities. This initiative aims to test new features like Click Through Rates and Visit Tracking, further expanding their reach and solidifying their position in the market.
This success story exemplifies how targeted digital marketing can transform a business's visibility and customer engagement. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.
For more information, email support@vicimediainc.com.
