Allison Gibson

Lead Trainer and Account Director

Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow

More from

Allison Gibson
Meet Website Visitor ID: The Game-Changer in Deanonymizing Your Website Traffic
Website Visitor ID is like giving your website x-ray vision. With one simple pixel placed on your site, we can identify 20–50% of your visitors and give you the details to help you take action.
Allison Gibson
May 28, 2025
Reaching Job Seekers Where They Are: The Digital Recruitment Revolution
Let’s be real—job seekers today aren’t just scrolling through job sites hoping to stumble upon their dream job. Just like passive job seekers, they’re on social media, streaming videos, listening to podcasts, and casually swiping through content on their mobile devices
Allison Gibson
May 14, 2025
Digital Advertising Objections? Bring 'Em On!
Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, "But why should I?"  Here’s a little secret: objections aren’t obstacles—they’re golden opportunities
Allison Gibson
May 14, 2025
Social Mirror Ads: How Have They Changed?
Mirror Mirror on the wall, who is the fairest digital product of all? Social Mirror Ads! A game-changing ad format that mirrors the look and feel of social media platforms but is displayed across the web and apps, making it a versatile and powerful tool for reaching your audience.Key Take Aways From This Article:What a Social Mirror ad looks like and its featuresWhat are Social Mirror OTT ads and how are they differentHow Social Mirror Creative AI helps optimize your ad creativeThe audience targeting options for Social Mirror adsWhy you should use Social Mirror adsWhat Are Social Mirror Ads? Social Mirror Ads mimic the appearance of social media posts but are shown on websites and apps across the internet
Allison Gibson
May 14, 2025
Why Mobile Gaming Ads Deserve Your Attention
We often hear, "I don’t want my ads showing up in gaming apps."  But here’s the truth: if you're not advertising in mobile games, you're leaving significant opportunities on the table
Allison Gibson
May 14, 2025
How Connected TV Caters to Holiday Shopping for Eager Consumers
The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms.
Allison Gibson
May 14, 2025