Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
During the height of quarantine, many businesses faced unprecedented challenges, and gyms were no exception. A local personal training company and gym saw its membership base decline as people stayed home. Determined to recover and rebuild their community, they sought out a strategy to bring users back and reignite interest in their personalized fitness approachThe Strategy: Personalized Digital OutreachUnderstanding that their fitness model thrives on a personal connection with each member, the gym needed a way to extend that experience digitally. That’s where Vici Media came in. We designed an online campaign that leveraged Facebook Lead Ads, which enabled the gym to gather individual leads and follow up with potential clients personally. This allowed them to explain their unique fitness programs, address individual goals, and kickstart their fitness journeysTo create a sense of urgency, the ad creative featured a video promoting a “30 Day Challenge,” encouraging prospects to commit to their fitness goals immediately. This not only drew attention but also built a connection with potential clients who were ready to take the next step in their fitness journeyThe Results: A High-Impact, Results-Driven CampaignIn just 30 days, the campaign generated 10 new lead submissions. The ad campaign saw an impressive 426 clicks, achieving a 2.06% click-through rate (CTR), and drove engagement with 645 post interactions and 33 post reactions. Additionally, there were three website visits to the Group Fitness class schedule page, indicating direct interest in the gym’s servicesThanks to Vici Media’s tailored approach, this local gym not only regained valuable leads but also fostered meaningful interactions that set the stage for long-term relationships with new clientsIf your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutionsFor more information, email support@vicimediainc.com
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