Elevating Dealership Visibility: A Success Story in Automotive Marketing

At Vici Media, we understand the unique challenges that dealerships face in a competitive market. One of our recent success stories involves a dealership eager to showcase the advantages of partnering with them to potential car buyers. With a commitment to offering the best prices on high-quality pre-owned and new vehicles, they turned to us for a targeted marketing solution.

Identifying the Opportunity

This dealership recognized the need to clearly communicate the benefits of their offerings. With a diverse inventory that includes all makes and models, they wanted to ensure that potential buyers understood why they should choose them over the competition.

Our Strategic Approach

To achieve their goals, we crafted a comprehensive campaign using Social Mirror ads that leveraged a variety of targeting strategies to engage potential buyers at every stage of their purchasing journey.

1. Keyword Targeting: We connected with individuals early in their vehicle search, allowing us to capture interest at the very beginning of the buying process.
2. Behavioral Targeting: By focusing on specific segments such as Automotive New and Used Vehicle Seekers, Auto Shoppers, and In-Market Auto Buyers, we reached consumers who were further along in their decision-making process.
3. Artificial Intelligence: Utilizing advanced AI techniques, we identified potential buyers most likely to purchase a vehicle, optimizing our ad delivery for maximum impact.
4. Retargeting: We ensured our ads remained visible to users who had previously visited the dealership’s website, effectively engaging those closer to making a final purchase decision.

Outstanding Results

In just ten weeks, this multifaceted campaign yielded impressive results. We served over 405,000 impressions, resulting in 287 click conversions and 570 view-through conversions. Notably, more than half of the view-through conversions directed traffic to the Used Vehicles and New Vehicles pages, demonstrating the effectiveness of our targeted approach.

Conclusion

This success story highlights how a well-executed digital marketing strategy can significantly enhance a dealership's visibility and drive customer engagement. If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions.

For more information, email support@vicimediainc.com.