How a Media Company Partnered with Vici Media to Dominate Digital Advertising in Local Markets

In today’s fast-paced digital world, even established media companies can struggle to keep up with the evolving needs of their clients. One media company operating in nine small-to-medium markets across the western United States found themselves facing several significant challenges. With shrinking margins, shifting ad budgets, and sales teams that were struggling to keep pace with modern digital trends, they knew it was time for a change

The Challenge

Like many businesses in the media space, this company was dealing with

• An overall decline in revenue and tightening cash flow.
• Shrinking margins as local advertisers began shifting their ad dollars to other platforms.
• A sales staff that was having trouble adapting to the fast-evolving world of digital media and advertising.
• The growing need to offer more sophisticated digital advertising solutions to stay competitive.

However, creating these advanced offerings in-house was not financially feasible, leaving the company in a difficult position

The Strategy

The solution? Partnering with Vici Media. This strategic decision allowed the company to white-label Vici’s advanced digital advertising products for their clients, opening up new revenue streams and revitalizing their business

Here’s how Vici Media helped turn things around

• White-label digital advertising products were introduced to the company’s existing clients, allowing them to tap into a range of services without the overhead of developing them internally.
• Superior training was provided to the sales team, equipping them to confidently upsell digital products and attract new clients.
• Vici delivered presentation collateral, reporting dashboards, and custom campaign planners to enhance client relationships and demonstrate value.
• A dedicated trainer was assigned to work closely with the media company, providing hands-on support for both the sales team and their clients.
• Vici’s products were offered at a competitive rate, allowing the media company to enjoy a 50% profit margin on most products.

The Results

This partnership with Vici Media quickly paid off. Within the first full year, new digital revenue surpassed $750,000. The following year saw a 69% increase in new digital revenue, and this growth trend continued steadily for the next four years

By the fifth year of the partnership

• Sales were projected to reach nearly $4 million annually.
• The company became the dominant leader in digital advertising across the local markets they served.
• Digital revenue generated through Vici represented over 20% of the business’s total revenue.

Conclusion

This success story shows how a strategic partnership with Vici Media can help media companies overcome challenges, enter the digital advertising space with confidence, and achieve impressive financial results. By leveraging Vici’s advanced tools and expertise, this media company transformed its business and positioned itself as a digital leader in its markets

If your business is ready to explore similar results, contact Vici Media today to learn more about white-label digital solutions

For more information, visit Vici Media White Label for Media Groups or email support@vicimediainc.com.