Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
How a Local Casino Used Digital Marketing to Drive Over $50,000 in Revenue in 3 Months
For any local business, increasing foot traffic is a top priority. When a newly renovated local casino wanted to boost both its player base and revenue, they turned to Vici Media to develop a strategy that would help them reach their target audience effectively. With over 200 slot machines, video games, dining, and entertainment options, this casino had a lot to offer, but they needed the right digital marketing tools to draw people through their doors
The casino was looking for a way to increase brand awareness and drive traffic to their newly renovated location. While the physical space had undergone a facelift, they knew that a strong online presence was critical to attracting both new and repeat customers. The goal was clear: get more local residents to visit the casino and dine at the on-site restaurant, ultimately growing both their customer base and revenue
To achieve these goals, the casino decided to use two powerful targeting techniques: Mobile Conquesting and Mobile Cross-Platform Targeting on Facebook. This dual approach helped them not only raise brand awareness but also drive people to their doors
Mobile Conquesting was the cornerstone of the strategy. By targeting individuals who were already regular casino-goers or frequent diners, the campaign could specifically hone in on the casino’s ideal audience. The team also employed geo-fencing and geo-retargeting to capture people in the nearby park and surrounding neighborhoods. This hyper-local targeting ensured that the casino was top of mind for residents in the area who were likely to visit the location
To reinforce their messaging, the campaign also used Mobile Cross-Platform Targeting on Facebook. This technique ensured that the same audience was consistently exposed to the casino’s promotional messages, increasing engagement and driving even more foot traffic to the location. The goal was simple: keep the casino top-of-mind for those living in the community and encourage them to visit
The results of this digital campaign were nothing short of spectacular. Through Mobile Conquesting, the casino was able to track the number of verified visitors who came to their location directly as a result of the campaign. In total, the campaign drove 383 verified visitors, with estimates suggesting that over twice that amount were likely brought in
Of those who walked through the door, about 7% were categorized as “players”—those who spend significant time and money at the casino. The casino estimates that each player generates around $1,000 in monthly revenue, meaning the digital campaign potentially brought in over $50,000 in revenue during the three-month campaign, with just a $6,000 investment in digital marketing
The success of this campaign demonstrates the power of hyper-local targeting and measurable digital marketing strategies. By focusing on the right audience—locals who enjoy gaming and dining out—the casino was able to achieve impressive ROI. With Mobile Conquesting and Cross-Platform Targeting, they not only raised awareness of their newly renovated space but also drove tangible, revenue-generating foot traffic
If your business needs a high-impact, cost-effective marketing strategy to drive local engagement and boost revenue, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
