Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
As the automotive industry continues to navigate the effects of post-COVID market conditions and high-interest rates, a local Ford dealership faced the challenge of standing out and driving sales. To overcome these obstacles, the dealership sought a strategic approach to highlight its inventory and engage potential customers. That’s when Vici Media stepped in, crafting a digital marketing strategy designed to make an impact
The dealership had already seen success by featuring a local TV personality in video posts on social media, gaining attention from the community. However, they wanted to take this momentum to the next level. Vici recommended incorporating Social Mirror ads into their marketing efforts. This tactic mirrored their popular social media videos across various digital platforms and extended the reach by targeting people actively in the market for new and used cars
To amplify the campaign even further, Amazon Video Targeting was introduced. The dealership’s message was strategically placed on the Amazon Premium family, which includes platforms like IMDb, Twitch, and the Amazon Publisher Network. By leveraging these high-traffic channels, the dealership was able to extend their brand presence to a larger, more relevant audience
After just six months of running the campaign, the results have been impressive
The client couldn’t be happier with the campaign’s performance, resulting in increased dealership traffic and boosted sales. Thanks to the success of the strategy, the dealership has renewed its partnership with Vici Media. Talk about horsepower in action
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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