Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
A growing dental practice specializing in care for children and teens needed a way to maximize exposure and attract new patients. With a desire to expand their brand awareness and increase appointments, they partnered with Vici Media to implement a dynamic digital marketing strategy
Vici Media crafted a tailored campaign using Amazon Video and OTT to target key audiences, specifically parents and households with young children. Our multi-level Amazon targeting strategy focused on behaviors such as
By targeting these behaviors, the campaign directly reached parents who were most likely to be in need of pediatric dental services, ensuring the messaging resonated with the right audience
When the campaign initially launched, it struggled to generate high engagement, with a 0.27% CTR—almost 4x the national average, but still underperforming in terms of conversions. Recognizing the need for optimization, Vici Media’s digital team quickly stepped in to assess the situation
To improve performance, we made strategic adjustments that included expanding the geographic reach and introducing fresh creative assets. These changes paid off dramatically
This success story highlights the importance of ongoing campaign monitoring and adjustments. By evaluating the initial results and making key optimizations, Vici Media was able to turn an underperforming campaign into a success, significantly increasing the dental practice’s visibility and driving more appointments
If your business needs a high-impact, cost-effective marketing strategy, contact Vici Media today to learn more about our white-label digital solutions
For more information, email support@vicimediainc.com.
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