With over 19 years in advertising sales, and working with many agencies, Greg is very experienced with working with clients of all sizes. He has also seen our services work first hand. Having the exact same real life experience selling digital advertising as our clients, he brings his ability to relate to everyone. Working with our partners allows him to continue to help sales teams and agencies grow their business, and at the same time, supporting the growth efforts of the end client. Greg is Google Analytics Certified.
As the hustle and bustle of the holidays approach, the question of how to get the holiday crowd into my store lingers in the minds of business owners everywhere. How can I stand out? How can I do better than last year?
If these questions sound familiar, know that you’re not alone. Here’s an early holiday gift from us, to you. A few solutions to help keep your mind at ease.
🧭 5 Key Takeaways
Plan Early and Diversify: Don’t rely on one platform—combine Meta, CTV, Mobile, and DOOH for a well-rounded holiday strategy.
Target Intelligently: Use precise audience data to reach local shoppers and those most likely to purchase.
Tell a Holiday Story: Emotional, festive creative wins attention and builds stronger brand recall.
Leverage Geo-Targeting: Use Mobile Conquesting and DOOH to capture customers physically near your store or competitors.
Measure and Optimize: Track your ROI, retarget warm leads, and adjust creative mid-campaign for the best results.
4 Powerful Digital Advertising Strategies to Boost Your Business During the Holidays
The holiday season is the most competitive time of year for businesses. Between Thanksgiving, Christmas, and New Year’s, consumers are shopping more, browsing more, and spending more—but they’re also being bombarded with marketing messages from every direction.
To cut through the noise and make a real impact, you need a smart digital advertising strategy that not only captures attention but drives action. Let’s dive into three of the most effective holiday advertising channels—Meta (Facebook/Instagram), Connected TV, Mobile Conquesting, and Digital Out of Home (DOOH) —and how they can help you boost sales and visibility this holiday season.
1. Meta (Facebook & Instagram) Ads – AND Threads!
Meta platforms—Facebook and Instagram—are still among the most powerful advertising tools available, especially during the holidays when people are actively searching for gift ideas, events, and seasonal inspiration.
Why Meta Works During the Holidays
How to Use Meta Ads This Holiday Season
👉 Example: A boutique clothing store can run Instagram ad campaign with “Holiday Looks Under $50,” targeted to women ages 25–45 within 10 miles of their location.
Categories to Include for your Campaigns:
While there are so many categories you can choose from, here are just a few to get your brain working:
· Holiday
· Family Holidays
· Christmas
· Christmas Shopping
· Thanksgiving
· Thanksgiving Dinner
· New Year’s Day
· New Year’s Eve
2. Connected TV (CTV)
Connected TV has exploded in popularity, with more people cutting cable and streaming shows through platforms like Amazon Prime, Roku, Fire TV, and YouTube TV. The holidays are especially powerful for CTV campaigns since families spend more time at home streaming holiday movies and shows.
Why CTV Works During the Holidays
How to Use CTV This Holiday Season
👉 Example: A local jewelry store could run a 30-second CTV ad during December, targeting households with incomes above $75K who live within 25 miles of their store.
Categories to Include for your Campaigns:
While there are so many categories you can choose from, here are just a few to get your brain working:
· Holiday Shopping Season
· Planning a Holiday
· Gift Purchasers
· Christmas Shoppers
· New Year’s Day
· Holiday Deal Seeker Shoppers
· Holiday Party Planners
· Holiday Presents
· Gifts for Her
· Gifts for Him
3. Mobile Conquesting 📱
Mobile Conquesting takes digital advertising to the next level by reaching people on their smartphones based on their exact location and behavior. This strategy is ideal for brick-and-mortar businesses looking to increase foot traffic during the busiest shopping season of the year.
Why Mobile Conquesting Works During the Holidays
How to Use Mobile Conquesting This Holiday Season
👉 Example: A local bakery can geo-fence a nearby grocery store and deliver ads promoting its holiday pies, targeting shoppers looking for desserts on Thanksgiving week.
Categories to Include for your Campaigns:
While there are so many categories you can choose from, here are just a few to get your brain working:
· Holiday Gift Shoppers
OK OK.. I know there aren’t a lot of behavioral categories for Mobile Conquesting, but now’s a great time to take advantage of that geo-fencing element!
4. Digital Out of Home (DOOH)
Why Digital Out-of-Home Advertising Works During the Holidays
The holiday season is one of the busiest times of the year, and that makes it the perfect opportunity for brands to stand out with Digital Out-of-Home (DOOH) advertising. Unlike traditional ads, DOOH brings your message directly into the real-world environments where people are shopping, traveling, and celebrating. Whether it’s a digital billboard on a bustling highway, a screen at the mall, or signage at transit hubs, DOOH puts your brand in front of consumers when they’re most engaged—and most ready to spend.
What makes DOOH especially powerful during the holidays is its flexibility. Campaigns can be launched quickly, updated in real-time, and targeted by location, time of day, or even weather. Imagine promoting a warm seasonal drink on a chilly December morning, or highlighting last-minute gift deals right outside a shopping center. This ability to tailor messaging ensures your ads feel relevant and timely, which boosts both attention and action.
How to Use DOOH This Holiday Season
This season, DOOH offers the perfect mix of visibility, flexibility, and impact to keep your brand top of mind when it matters most.
🎁 Wrapping It Up
The holidays aren’t just about reaching more people—they’re about reaching the right people, at the right time, with the right message. By combining Meta Ads, Connected TV, and Mobile Conquesting, businesses can create a powerful, multi-channel strategy that drives awareness, builds engagement, and increases sales during the busiest shopping season of the year.
This holiday season, don’t blend into the crowd. Use these three proven digital advertising strategies to stand out, connect with your audience, and make your brand part of their holiday story.
And to kick off the holiday season, here’s a little twist on Jingle Bells:
Dashing through the feeds,
On Facebook every day,
Targeting with ease,
Conversions on the way!
Clicks on banners pop,
Video views so bright,
What fun it is to watch your ads
Go viral overnight—oh!
Digital Ads, Digital Ads,
ROI all the way!
Oh what fun it is to track
Engagement every day—hey!
Digital Ads, Digital Ads,
Metrics guide the way!
Optimize, retarget,
And boost your holiday!
CTV on the screen,
Streaming all night long,
Mobile geo-fence seen,
Your message can’t go wrong!
Creative shining bold,
With copy sharp and tight,
This holiday your campaign sings,
Your brand is in the light—oh!
Digital Ads, Digital Ads,
ROI all the way!
Oh what fun it is to track
Engagement every day—hey!
Digital Ads, Digital Ads,
Metrics guide the way!
Optimize, retarget,
And boost your holiday!
