Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow
Let’s face it—search ain’t what it used to be.
The days of “just rank higher on Google” are long gone. Today, we’re navigating an entirely new search ecosystem powered by AI, evolving algorithms, and shifting consumer habits. But instead of fighting the current, at Vici, we’re learning to ride the wave.
So what’s changing—and how are we helping local businesses win?
Key Takeaways:
Visibility - 76% of clicks go to the top 3 organic results. If you're not on page one, you're not being found.
GEO is the New SEO - AI-generated search results (GEO) now rely on structured data and clarity—not just keywords and backlinks.
Google Prioritizes People, Not Robots - Human-written content that shows expertise, authority, and trust ranks better than generic AI-generated copy.
Local Search Still Rules - AI hasn’t disrupted local results. Google Business Profiles and Maps still dominate for local businesses.
Vici Stays Ahead by Blending AI + SEO - Through AI-optimized campaigns, voice search prep, and GBP optimization, Vici ensures clients stay visible in both traditional and AI-driven search.
SEO Is Still King (or Queen)... But It’s Wearing a New Crown
First, some quick stats that stopped us in our tracks:
If your business isn’t on page one... you’re practically invisible.
That’s why we’re laser-focused on smart, technical SEO—because it drives real traffic, boosts engagement, and keeps businesses findable in the places that matter.
Enter AI: Meet GEO (Generative Engine Optimization)
Yes, Google is evolving. A new layer of AI-generated results—called “AI Overviews”—is changing how people interact with search.
Instead of clicking a website, users get their answer on the search page itself. And that answer? It’s being generated using a website’s GEO score, not just traditional SEO metrics.
So What’s the Difference?
At Vici, we’re blending both - optimizing not just for algorithms, but for AI models like ChatGPT and Google’s SGE (Search Generative Experience). Because if the AI can’t read your site clearly, it won’t recommend you.
Google’s AI Crackdown: Human Content Still Wins
In 2024 and 2025, Google rolled out multiple core algorithm updates, and guess what they targeted?
Low-quality AI-generated content.
Human-written, helpful content with authority.
Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) are more important than ever. That’s why we coach clients on blending AI for research but keeping the final copy 100% human.
In short:
Use AI as your brainstorm buddy. But don’t let it write your website. These algorithms are smart!
How Vici Is Leading the Charge
We’re not just adapting—we’re innovating. Here's how:
1. AI-Optimized SEO Campaigns
We’re actively testing AI-indexable formats, long-tail keyword placement, URL optimization, and internal linking structures to ensure both bots and humans can find your content.
2. Voice Search + Snippet Optimization
Want to be the answer Siri or Google Assistant reads aloud? We’re optimizing content to earn Featured Snippets and AI Overview placements. This is HUGE for local search.
3. Website Speed, Schema & Crawlability
AI tools can’t crawl like Google. We make sure your site loads fast, is properly tagged with schema markup, and is connected to authoritative sources like local media, directories, and Google Business.
4. Google Business Profile Optimization
Your GBP (Google Business Profile) is still the holy grail for local. And yes, AI tools are pulling directly from it. It is important to keep it updated with posts, photos, and accurate info that shows up in both maps and AI summaries.
The Bottom Line: You Need to Do SEO Differently
This isn’t your 2019 SEO plan. It’s not just keywords and blog posts anymore. It’s:
The best part? Vici does all of this for you. With our SEO Campaigns, Audits, and Maintenance Plans, we tailor strategies to the new search frontier, so our clients can stay competitive, credible, and clickable.
Are you ready to Stay Findable in the Age of AI?
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