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The latest industry news, technologies and resources.
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Why Mobile Gaming Ads Deserve Your Attention
We often hear, "I don’t want my ads showing up in gaming apps."  But here’s the truth: if you're not advertising in mobile games, you're leaving significant opportunities on the table
Allison Gibson
December 16, 2024
Trade Introduction Program Event Campaign Leads to Record-Breaking Sign-Ups
Case Study: How Digital Advertising Transformed Event Sign-Ups for a San Francisco Building Trades CompanyIn today’s competitive landscape, businesses need to reach their target audience where they are most active. For a San Francisco-area Building Trades Company, their goal was simple: boost event sign-ups for their “Trade Introduction Program Orientation
Vici Team
December 12, 2024
How Connected TV Caters to Holiday Shopping for Eager Consumers
The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms.
Allison Gibson
November 26, 2024
Facebook Campaign Delivered Un-bale-ievable Results!
A beloved local horse race, cherished for its family-friendly activities like face painting and petting zoos, had been absent for seven years. This year, it galloped back into the spotlight, and our team at Vici Media was proud to help make its return a smashing success
Vici Team
November 21, 2024
Mobile Conquesting campaign creates hot results for this pool and spa dealer!
Driving Sales and Foot Traffic for a Hot Tub & Pool Showroom with Mobile ConquestingWhen the crisp autumn air rolls in and the days grow shorter, hot tubs and spas become the ultimate luxury. A local hot tub and pool showroom in a northwestern city recognized this seasonal opportunity and partnered with us to promote their products and drive in-store visits
Vici Team
November 19, 2024
Digital campaign causes garage door company’s success to rise
How a Garage Door Company Leveraged Multi-Channel Digital Advertising to Drive ResultsWhen a garage door sales and repair company approached us, their goal was clear: they wanted to drive more customers to their business and increase sales and service requests. With branch offices spread throughout their region, they needed a robust digital marketing strategy that would effectively reach both residential and commercial audiences
Vici Team
November 19, 2024
Digital Campaign Rains Success with Irrigation Company
Making a Splash: How Mobile Conquesting Transformed a Local Sprinkler Service FranchiseWhen a franchise owner in the sprinkler services and irrigation industry sought to make waves in their local market, they knew standing out amidst the competition required a strategic approach. The goal? Connect with homeowners eager to install sprinkler systems while targeting affluent neighborhoods most likely to invest in their services
Vici Team
November 19, 2024
Window and Exterior Remodeling company uses Facebook Lead Ads to bring in new customers
Boosting Business with Facebook Lead Ads: How a Window Company Generated Over $51K in RevenueWhen a window and exterior remodeling company set out to grow its local footprint and connect with homeowners in need of window replacements and exterior repairs, they turned to digital marketing to achieve their goals. The results? A high-impact strategy that not only drove leads but also delivered impressive revenue—all while staying budget-friendly
Vici Team
November 19, 2024
Fire Protection company has hottest month ever using Social Mirror
How a Social Mirror Campaign Sparked Record Revenue for a Fire Protection BusinessWhen it comes to marketing, success stories often come down to having the right strategy paired with precision targeting. That’s exactly what happened with one of our recent clients—a company that specializes in residential and commercial fire protection products and services
Vici Team
November 19, 2024
Home Center “Shakes” Things Up With Social Mirror OTT
How a Local Home Improvement Store Boosted Awareness for a New Roofing ProductWhen a local home improvement store introduced a new type of composite shingle—an alternative to traditional cedar shake shingles—they needed a marketing strategy that would resonate with their target audience and set their product apart. Roofing might not be the most glamorous purchase, but it’s a big decision for homeowners and one that can make a significant visual and functional impact on a home
Vici Team
November 19, 2024
Steel and Aluminum Manufacturing Company Utilizes Social Mirror to Aid Hiring Spree
Recruiting skilled employees is no small feat, especially for a family-owned metals company looking to expand their workforce by over 30 employees in just one quarter. With a need for candidates experienced in manufacturing and metals, and a desire to maintain their company’s close-knit culture, they turned to a data-driven digital strategy to meet their hiring goals
Vici Team
November 18, 2024
Local Auto Dealer Using Social Mirror Campaign to Drive New Business
For years, a Volkswagen dealership has been a trusted resource for new and used vehicles, as well as comprehensive vehicle services and maintenance. To boost sales and drive more customers to their dealership, they turned to a combination of digital strategies that deliver results year after year
Vici Team
November 18, 2024
Tree Removal Service Knocks Down Sales with Digital Advertising
In 2005, a husband-and-wife duo planted the seeds of their tree service business. Today, their operation has blossomed into a team of 16 certified arborists and arborists in training
Vici Team
November 18, 2024
Sales Rev up for Powersports Company with Social Mirror and YouTube
Spring and summer are peak seasons for outdoor adventure—and for a powersports company selling off-road motorcycles, ATVs, UTVs, trailers, snowmobiles, and jet skis, this was the perfect opportunity to ramp up their branding and drive in-store sales. With a clear focus on their busiest time of year, the company partnered with Vici Media to create a tailored digital marketing campaign targeting their ideal audience
Vici Team
November 18, 2024
Trucking Company Ramps up Recruiting with Digital
When a leading wholesale distributor of food and household products in New England needed to hire truck drivers and warehouse workers, they turned to digital advertising to meet their recruitment goals. Facing the challenges of high turnover and a competitive hiring market, they required a strategy that could consistently attract qualified candidates across a range of roles
Vici Team
November 18, 2024
Digital Campaign Brings New Life to Med Spa
When a local med spa decided to undergo a rebrand—complete with a new name and updated look—they needed a digital campaign to match their transformation. Their goal was twofold: to attract new clients by showcasing their extensive range of products and services and to ensure their loyal customers were aware of the exciting changes
Vici Team
November 18, 2024
Social Mirror OTT Campaign Brings QR Codes to The Big Screen for Local Jewelry Store
For nearly 60 years, a local family-owned jewelry store has built a reputation for specializing in engagement rings and fostering relationships that extend well beyond the sale. Known for their trustworthy, wholesome approach, this jeweler wanted to take their branding and awareness efforts to the next level using digital advertising
Vici Team
November 18, 2024
Social Mirror Ads Building Sales For Home Improvement Store
For nearly 50 years, this local home improvement store has served its community, adapting to changing times and marketing strategies. In 2023, the business blended its long-standing radio advertising with a fresh digital approach to focus on key brands during the bustling spring and summer seasons
Vici Team
November 18, 2024
Digital Campaign Educates Seniors About Local Community College
When a local community college wanted to increase awareness and enrollment for their programs, they knew a tailored digital campaign was essential. With a diverse target audience—high school students, parents, and adults seeking continuing education—their message had to resonate with individuals at different stages of their educational journey
Vici Team
November 18, 2024
Digital Ads Gain Customers For Weight Loss
When a MedSpa sought to reach individuals interested in improving their health and wellness through hydration and nutritional therapies, they partnered with Vici Media to craft a campaign with one primary focus: attracting people looking for weight loss solutions. The results not only exceeded expectations but also left the client with a delightful challenge—they became overbooked with leads!A Targeted Strategy to Reach Wellness SeekersThe MedSpa offers a wide range of services, including IV hydration, vitamin injections, red light therapies, and more
Vici Team
November 18, 2024
Social Mirror Campaign Drives Website Traffic for Chrysler/Dodge/Jeep/Ram
When a car dealership sought to showcase its commitment to offering the best prices on high-quality pre-owned and new vehicles, they partnered with Vici Media to create a campaign designed to reach buyers at every stage of their journey. The goal? To drive conversions and increase visibility for their inventory across all makes and models
Vici Team
November 18, 2024
How Restaurants Can Best Use Digital Advertising
It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life
Katie Pray
November 15, 2024
Laying the Foundation for Success for a Local Home Improvement Company with Digital Marketing.
Boosting Window Treatment Sales with Targeted Native Ads and PPC StrategyWhen a prominent window treatment company with multiple locations sought to attract middle to upper-class homeowners, they needed a campaign that resonated with individuals who were remodeling, building new homes, or simply updating their windows. These prospective customers are often already on the lookout for quality products but need that final nudge to decide on the perfect treatments for their homes
Vici Team
November 14, 2024
Mobile Conquesting Campaign “Nails It” with Huge In-Store Sales Lift!
Boosting Local Sales for a Home Improvement Store with Vici’s Mobile Conquesting StrategyIn today’s competitive home improvement market, standing out among big-box retailers is no small feat. Our recent campaign with a multi-location home improvement store proved that with the right digital marketing strategy, even local businesses can gain a competitive edge
Vici Team
November 14, 2024