Walking into a pitch meeting without doing your research is like showing up to a first date and not remembering the person’s name. You’re charming, sure - but you’re also guessing. "So... do you like... Digital Advertising?" isn't going to win their hearts. At Vici, we equip you with playbooks that make you look like a genius who’s been studying their industry for years. From their competitors’ keywords to the zip codes where their customers actually spend money, we provide the "intel" so you can stop awkward small talk and start making deals. It’s not stalking, it’s market research.
Key Takeaways
· Trade Guesswork for Expertise: Stop relying on charming small talk and generic pitches. By leveraging deep industry research and local intelligence, you transition from a salesperson to a strategic partner who understands the prospect's business as well as they do.
· Identify Competitive Weaknesses Early: Use a "Digital Audit" to spot flaws in a client’s current strategy – such as SEO gaps, poor review ratings, or missed keyword opportunities – before the first meeting. This allows you to lead with immediate, actionable solutions.
· Visualize the Path to Profit: High-impact assets like "Hot Zips" and "Audience Scans" provide a visual roadmap of where a prospect's customers live and how they spend money. Proving you know exactly how to reach their target audience makes the decision to partner with you the easiest choice they'll make all year.
Ready to sweep them off their feet? Let’s break down everything included in your playbook that will make your prospects fall in love:
Internal Intelligence: For Your Eyes Only
• The Local Account Intelligence Report: Deep diving into industry benchmarks, peak sales months, customer interests, local spend by vertical in your area, and more!
• Ad Copy: These are AI generated text that could be used in digital ads for the client.
Client-Facing Assets: How To Make Them Say “I Do!”
• Presentation: A ready-made, client-facing PowerPoint populated with Digital Audit and Local Account data. Simply add your branding and review for relevance.
• The Audience Scan: Proving you understand their customer. It shows the marketing and advertising preferences and influences for their:
o Target audience
o Non-advertising influences
o Online experiences
o Digital tendencies of the target audience – a GREAT way to make product recommendations
§ i.e., Streaming TV advertising, Ad on a search results page, Internet display/banner ad, Text link ad on a website, Outdoor ad/sign/billboard, Ad on a podcast, and MORE Vici offerings!
• B2B Buyer’s Scan: Reach those decision makers! Provides comprehensive insights into the decision-making processes of B2B buyers.
• Marketing Profile: This is the "what and why." It digs into what actually motivates B2B buyers, the business hurdles they’re facing, and what kind of ads really get their attention.
• Buying Process: This is the “how”. It reveals how these B2B buyers interact with salespeople, their communication preferences, and their attitudes towards the sales process. It also gives you the inside scoop on what the 'big bosses' care about, how they vet their partners, and the early warning signs that they’re ready to buy.
• The Hot Zips Map: Visualizing exactly where the money is being spent in their local market.
At the end of the day, a great partnership isn’t built on guesswork – it’s built on showing up and proving you really "get" them. By the time you walk into that meeting armed with these reports, you’re not just another digital solutions provider trying to get a second date – you’re the strategic partner they’ve been waiting for. You’ve done the homework, you’ve mapped out their "Hot Zips," and you’ve cracked the code on their B2B buyers and audience. Now, instead of awkward small talk, you can focus on the big picture and lead with the kind of confidence that makes saying "I do" to a contract the easiest decision they’ll make all year.
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