Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Background:
A premier Christian school wanted to reach families exploring Pre-K through 12th grade education. Their goals were clear: highlight low student-to-teacher ratios, promote open house events, and connect with parents seeking a faith-based private school experience.
Strategy:
Launched in September 2023, the initial campaign used Social Mirror and YouTube to reach parents and families where they spend their time online. Messaging focused on lifelong educational impact, Christian values, and enrollment opportunities. Targeting included hyper-specific layered behavioral targeting, AI-driven audiences, geo-fencing, geo-retargeting, and website retargeting to maximize awareness and re-engage interested families.
The success led to additional targeting, Mobile Conquesting, leveraging advanced location-based targeting to reach the right parents at the right time, based on both online and offline behaviors, precise geo-fencing, geo-retargeting and visit tracking.
Results:
To date, the campaigns have delivered 1.2 million impressions, driven 7,500+ clicks to the application page on the website, and tracked 500+ estimated visits to the school. This multi-level strategy has not only built a reliable pipeline of engaged families but also delivered results well above industry benchmarks!
