Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Background:
A local grocery store chain was looking to drive sales for a brand specializing in organic coffees, chocolates, teas, nuts and dried mangoes. The campaign also highlighted the brand’s fair trade business practices.
Strategy:
The client wanted to reach organic grocery shoppers, as well as customers who valued brands that were environmentally conscious and ethically sourced. To make that happen, we ran a combination of strategies. We reached this target audience by using categories such as Food & Drink - Food – Organic, Organic & Natural Foods, Organic Products, Health & Fitness, Interest – Diet, Interest - Healthy Living, Lifestyles & Interests > Nutrition Focused, Wellness Enthusiast, Whole Foods, Organic Food Buyer, Health Foodies, Health Food Shoppers, and more. We pinpointed consumers who would be interested in this specialty organic brand and similar brands, leading them to the client’s grocery store after being served the ads. With AI, we used machine learning to target consumers based on who was engaging with the ads.
The campaign included retargeting from the client website, so that anyone who showed interest within the past 60 days could be targeted. The campaign also utilized its customer database and used Custom Audience Matching to reach grocery shoppers while they were browsing online. The creative mixed story and single image ads to target them. We then created a Lookalike Audience to target with digital ads as well.
Results:
In one month, the client had a click through rate of 7.02% (over 100 times the national CTR average) – 151,388 impressions, and 10,630 clicks. 11 click conversions and 104 view-through conversions served as well. And best of all, the client was happy with the results, “We really loved the Social Mirror campaign celebrating our 40th anniversary. The campaign allowed us to showcase our local partners and how long they have partnered with the company.”
