Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Background:
As technology rapidly evolves, a Division I University set out to boost enrollment in its accelerated graduate programs—specialized degrees designed for motivated students to complete in as little as one year.
Strategy:
To connect with a highly qualified and tech-savvy audience, we deployed a strategic omnichannel campaign—combining Display and Video ads, Mobile Conquesting ads, and Pay-Per-Click ads.
For Display and Video, we leveraged a blend of Artificial Intelligence, Keyword Targeting, and Behavioral Targeting (including Masters/Postgraduate Degree, Computer Science, and Masters Degree interest segments) to reach prospects actively exploring advanced STEM paths. Mobile Conquesting expanded our reach through precise Geo-Fencing and Geo-Retargeting, while Pay-Per-Click captured intent-driven users searching for specific degree options in real time.
Results:
The campaign delivered more than 10 million impressions and achieved a 1.76% click-through rate—over 25 times the national average. It generated 3,300+ click conversions and 1,800+ view-through conversions, driving exceptional engagement and measurable results.
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