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If there’s one word to describe 2025 at Vici, it’s momentum.
From brand-new platforms and products to major team growth (and yes… a few bittersweet goodbyes), this year was packed with innovation, collaboration, and more than a few “wow, we really did that” moments.
So grab a coffee ☕ (or something stronger), and let’s rewind the tape on Vici’s 2025 Year in Review.
Key Takeaways:
2025 wasn’t just about growth — it was about intentional growth.
We launched some great new products.
We expanded platforms and launched new ones.
We invested in people.
We evolved how we train, sell, design, build, and deliver.
…And most importantly, we did it together.
🚀 January: We Kicked the Year Off Strong
adtini officially launched on January 8, 2025, marking a huge milestone for our product and innovation roadmap. Kicking off the year with adtini was exciting, groundbreaking and just kinda kicka…
And because good vibes matter… Vici was named Best Place to Work in Philly 2025 🏆! Not the first time and most certainly won’t be the last.
Bree joined the Innovations team as Systems Innovation Lead, bringing fresh energy and sharp thinking!
💼 February: Sales & Finance Power Up
February was all about strengthening our foundation:
Will Bradford joined the Sales Team. Will continues to knock it out of raw park for team Vici!
Devon Ryan came aboard as Corporate Accountant, keeping our growth grounded and our numbers tight.
🧠 March: Leadership Shifts & Training Evolution
March brought both change and growth:
Tracey Geary joined the team as Trainer and Account Director. Her agency knowledge, Vici familiarity and GET IT DONE style has been a huge asset in 2025.
Our beloved Leslye retired from Vici. Bittersweet but so well deserved. Leslye continues to be an inspiration to the team in both professional leadership and guided friendship.
Allison stepped up as Lead Trainer, helping evolve how we educate, onboard, and empower clients and teammates alike. Big shoes to fill and somehow she’s done it with grace and grit!
🎨 April: Design, Training & Google Ads Get a Boost
April was stacked with talent:
Dan Charon (Hey that’s me!) joined as Training Resource Manager.
Jasmine Le came on as Digital Designer, elevating creative across the board and crafting up delicious client-facing designs.
Olivia stepped into her role as Google Ads Specialist, sharpening one of our most important channels while CRUSHING all of her responsibilities.
🌐 May: Product + Brand Glow-Up
May was a huge month:
Website Visitor ID launched, unlocking smarter insights and targeting possibilities across the board.
And drumroll please… 🥁
The brand-new Vici website officially launched — cleaner, smarter, and built for where we’re headed next!
📺 June: Broadcasting & Big Screens
Summer started with scale and innovation:
YouTube+ launched, expanding our premium video and CTV capabilities
This was a big leap forward in how and where our clients show up.
📈 August: Talent Explosion & Platform Expansion
August might’ve been the busiest month of the year (no exaggeration).
Team Growth
Michele Catolico joined the Sales Team
Freddy Valdez and Cashyn Murray became our first full-time developers 🙌
Specializations & Promotions
Anna Halligan became TikTok Specialist. Her trend dances continue to impress the whole team.
Nicolette Alessi was promoted to Social Mirror Specialist and she continues to sharpen our top-selling product.
Platform Enhancements
Rolled out Threads support for out Meta products.
Launched Meta Site Link Extensions, giving our ads even more performance firepower!
👋 Fall Hires: More Great Humans
As the year rolled on, so did the growth:
Bella Duddy joined us in September 2025
Anna Tillman and Grace Page came aboard in October 2025
Each new face brought new perspective — and made the team even stronger!
🤖 November: Performance Max Enters the Chat
November was all about automation, scale, and smart creative:
Performance Max officially launched at Vici
We began rolling out Performance Max spec ads, giving clients future-forward campaigns built for Google’s evolving ecosystem.
🔄 December: Closing the Year with Smarter Tech
We are wrapping the year with a forward focus on 2026! Will there be new products? In typical Vici fashion, of course! How about new resources and collateral? Sure thing. But above and beyond these things, will the ever-growing Vici team be there to support you every step, of everyday, in every way in 2026? Without question! It is the Vici way. Veni, Vidi, Vici!
