Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Background:
As a local haunted house attraction that operates seasonally, it was important to get their name out to both new and existing brave adventurers. With so many other local seasonal attractions, they wanted to make sure they stood out and attracted their largest audience yet.
Strategy:
After seeing success with their previous campaign using Mobile Conquesting and Social Mirror, they have since added in Meta, Online Audio, YouTube, and TikTok. The campaign utilized behavioral targeting with all products to be able to reach anyone interested in Halloween activities and haunted houses, used Geo-Fencing and Geo-Retargeting with Mobile Conquesting targeting specific locations their potential audience might be, and used AI targeting where applicable.
Results:
The client has seen many new faces and their favorite return visitors successfully due to five years of consistent & impactful targeted digital advertising campaigns. In their most recent campaign, they had over 1,500 conversions for their “tickets” page and 260 verified visits to the attraction. There was also a noticeable boost in awareness across their social platforms. Nothing scary here!
