Vici is a full-service digital advertising technology company. We specialize in white labeled solutions for media groups and advertising agencies including sales training, media planning, online ad buying, reporting, and optimization of campaigns. We do this by utilizing a multi-platform approach to digital advertising with best-in-class partner support.
Background:
A local powersports company is a premier dealer for Motorcycles, ATVs, Side by Sides, New and Used equipment, Accessories and OEM Parts and wanted to showcase what they had available in their showroom. They also had co-op opportunities available through Polaris, Yamaha, and Honda.
Strategy:
Social Mirror was chosen for its advanced targeting capabilities and diverse ad formats. Using behavioral targeting, we reached their ideal audience with precision—focusing on categories such as Household Income (HHI) $50K+, Motorsports/Powersports Enthusiasts, Powersports & Off-Road Vehicles, ATV & UTV, and Outdoor Enthusiasts. Website retargeting was layered into re-engage visitors who had already shown interest. To showcase inventory and promotions, we used carousel ads to highlight multiple showroom pieces and video ads to promote seasonal sales throughout the year.
Results:
The client initially signed a three-month contract, during which they generated over 130 conversions—more than 110 of which came from users visiting the “Get Quote” page. Impressed with the results, they extended their contract for an additional four months. Also, three of the units that were showcased in carousel ads were sold, and the client said that business has been great!
