Jennaya Sullivan

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Jennaya Sullivan
Restrictions, Restrictions, Restrictions!
The cannabis industry is booming — and most of it still doesn’t know where to spend its marketing dollars. That’s your opportunity to become the trusted expert who helps them grow (and grow and grow).
Jennaya Sullivan
October 29, 2025
TikTok: Why Brands Can’t Afford to Skip the Scroll
TikTok has over 1 billion monthly active users globally. TikTok emphasizes quick, engaging, and easily shareable content, making it ideal for viral trends.
Jennaya Sullivan
September 24, 2025
How to Effectively and Confidently Explain Monthly Marketing Reports to Your Clients
The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own
Jennaya Sullivan
July 30, 2025
You Sold It, Now What? A Post-Sale Playbook for Digital Advertising Success
You closed the deal—congratulations! But you’re not done. Now comes the real work: delivering results that match your client’s expectations
Jennaya Sullivan
May 14, 2025
"From Mad Men to Machines: How Has AI Transformed Digital Advertising?"
Everyone is talking about AI - but HOW should you use it?  What platforms work best for digital marketers?  Let's do a deep dive into how you can practically use AI in your digital marketing.Key Takeaways from this article:How AI can be used effectively in targeting digital adsWhich AI platforms can be useful in creating digital ads and marketing materialsUsing AI to generate summaries and key insights into digital campaign reportsThe best ways to use AI to be more efficient in your digital marketingArtificial Intelligence
Jennaya Sullivan
May 14, 2025
What is Digital Out-Of-Home and does it work?
Digital Out-Of-Home (DOOH) reaches people when they are offline, across public digital screens, on a local level.Key takeaways from this article:DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that leverages digital screens in public places
Jennaya Sullivan
May 14, 2025