A small, rural community college spanning three counties faced a common challenge: how to effectively boost enrollment for the upcoming fall semester. Their target audience included high school students, college-age individuals, those recently unemployed, and adults looking to return to education
A local community college aimed to increase applications for its early childhood education program, specifically targeting both traditional and non-traditional college students. Following a stagnant enrollment trend from previous fall terms, they sought an innovative marketing strategy to engage prospective students
awareness and promote their membership benefits. Recognizing that their current member base was aging, they wanted a strategic marketing approach that would effectively engage younger banking consumers and showcase their diverse services
# Pest Control Success: A Digital Strategy That Packs a PunchIn a competitive landscape, a local pest control company specializing in the removal and prevention of pests like ants, spiders, and rodents sought to strengthen its marketing efforts. To do this, they focused on creating an "evergreen" strategy centered around a consistent message about ant control, while rotating in messaging about other pests throughout the season
# Buzzing Success: A Pest Control Company’s Digital StrategyIn a competitive market, a local pest control company sought to expand its customer base by showcasing its expertise in both pest removal and prevention. To achieve this, the company combined digital advertising with local radio promotions, effectively reaching homeowners in need of pest control solutions
# Empowering Teens: A Digital Campaign to Prevent Underage DrinkingIn a proactive move to combat underage drinking, a nonprofit organization dedicated to preventing teens from drinking and driving launched a unique campaign aimed at engaging the youth in a meaningful way. Recognizing that today’s teens are digital natives spending considerable time online, the organization sought to expand its outreach beyond traditional media channels
# A Night to Remember: Driving Attendance for a Local Masquerade BallIn a vibrant effort to support individuals with disabilities, a local nonprofit organization hosted a masquerade ball, inviting high school students and their parents to enjoy a night of fun while raising awareness for their mission. With free admission for all guests, the challenge was to drive attendance and ensure the event made a meaningful impact on the community
# Driving Change: A Successful Campaign Against Underage DrinkingIn an effort to combat the critical issue of underage drinking and driving, a nonprofit organization dedicated to teen safety recognized the need to enhance its online presence. With traditional media no longer sufficient to reach today’s tech-savvy teens, they devised an innovative campaign that encouraged local youth to get creative while spreading an important message
# Boosting Awareness for a Sustainable Potato Industry: A Success StoryIn the world of food marketing, standing out requires a creative and targeted approach. One such organization, dedicated to promoting a sustainable potato industry in their state, set out to increase brand awareness and connect with potential customers
# Promoting Holistic Veterinary Care: A Success StoryIn the world of pet care, a local veterinary office stands out not only for its traditional services and surgeries but also for its commitment to holistic and rehabilitative care. Understanding that a pet’s body and health are interconnected, this clinic takes a comprehensive approach to diagnosis and treatment, ensuring that each pet receives well-rounded care
A local museum recently set out to achieve two main goals: raise awareness for their city-wide event and sell out all available tickets. Targeting adults 21+ with interests in action games, adventure travel, and tourism, they aimed to draw a crowd from within a 40-mile radius around the city
# Elevating Pest Control Marketing: A Success StoryWhen a pest control company specializing in the removal and prevention of ants, spiders, rodents, and other pests sought to enhance their marketing strategy, they turned to a creative approach focused on “evergreen” messaging. With ants as their consistent theme, they aimed to maintain a strong presence throughout their peak season while rotating in other pests monthly
# Boosting Holiday Sales: A Success Story from a Local Gifts RetailerAs the holiday season approached, a local online retailer specializing in unique, original products faced the challenge of expanding their footprint. With a focus on promoting gift baskets and distinctive items, they aimed to enhance both local and online sales during this crucial shopping period—and beyond
Breaking into the competitive powersports market is no small feat, especially at a major North American trade show filled with industry heavyweights. But when a new powersports company introduced their line of ATVs and bikes at a recent event, they set themselves apart with a high-impact digital strategy that drove impressive brand awareness and delivered measurable results
# Driving Success: A Recruitment Marketing Success StoryIn the competitive landscape of workforce recruitment, a leading total service wholesale distributor of food and household products in New England faced a pressing challenge: attracting qualified truck drivers and warehouse workers. With the demand for reliable labor on the rise, they needed an effective digital marketing strategy to ensure a steady flow of applicants
# Empowering Futures: A Success Story in Legal MarketingIn today’s fast-paced world, individuals often seek guidance on protecting their futures and the well-being of their loved ones. A local law firm recognized this need and aimed to reach a diverse audience, from heads of large families to business owners and individuals at various life stages
A local Harley-Davidson dealership had been seeing flat growth for five consecutive quarters, despite strong customer loyalty and an impressive showroom experience. With franchise restrictions limiting their geographic reach, they believed they had saturated their market and faced an uphill battle to drive new business
# Enhancing Care: A Success Story in Senior Living MarketingNestled in the serene countryside, a 5-star rated nursing facility provides a spectrum of care—from short-term rehabilitation and therapy to independent living and specialized memory care for residents with Alzheimer’s and dementia. With such diverse offerings, the facility aimed to effectively reach and engage potential residents and their families
# Transforming Engagement: A Success Story in Rehabilitation MarketingIn the heart of the Southeast, a Health Service and Rehabilitation Center specializing in both inpatient and outpatient care sought to enhance engagement through digital marketing. Their mission? To reach individuals struggling with addiction and those seeking help for loved ones, ultimately guiding them towards effective treatment and long-term recovery
# Securing Futures: A Success Story in Retirement Planning MarketingIn today’s complex financial landscape, planning for retirement can be daunting. One client, dedicated to guiding individuals through the intricate process of growing and preserving their assets, sought to connect with potential clients looking for comprehensive retirement income strategies, wealth management, and legacy planning
# Elevating Events: A Success Story in Venue MarketingIn the world of premier entertainment and event venues, filling open dates with high-end weddings, galas, and nonprofit events is essential for success. One such venue sought to enhance its visibility and attract more premium events through a strategic marketing campaign
When a national transportation and logistics company introduced its newly designed fleet, they wanted to reach a highly specific audience: logistics and supply chain decision-makers. Historically, digital marketing hadn’t been part of their strategy, as they believed their target audience was difficult to reach online
# Elevating Nursing Enrollment: A Success Story in Educational MarketingIn the competitive landscape of higher education, standing out is crucial—especially for institutions like a local college known for its rigorous standards and legacy as one of the first accredited nursing schools in the nation. Recently, this college sought to boost enrollment in its nursing programs and reach the next generation of healthcare professionals
As a leader in the building supply industry, this innovative company has long been a trusted resource for contractors and builders. Recently, they wanted to shift focus to digital marketing to enhance brand awareness among B2B audiences while also attracting new hourly employees for multiple locations
